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25 Tips to Getting Articles Published In Major Publications

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25 Tips to Getting Articles Published In Major Publications

Many people ask me how is it that I have gotten so much press with in such a short time of being in business. Literally one year ago I had nothing. No published articles. Never been a guest on a podcast. No website. No business. Nothing.

 

25 Tips to Getting Articles Published

Below I share with you how I went from never publishing one on-line article in my life to becoming a regular contributor with Huffington Post and Thrive Magazine.

Being published in two glossy magazines, being interviewed on podcasts (including one of the most popular podcasts today, EO Fire). And now, instead of seeking press, I’m finding some press is seeking me.

Here are 25 tips to getting articles published in major publications:

 

1. Start writing.

And by writing I don’t mean start pitching articles all over the place, I simply mean start writing. Notice what are you writing about. The length. How long does it take you to write an article of 1,000 words?

Can you tell your general business message and easily reshape it into other articles, without sounding the exact same in each one? Does writing come easily to you? Do you enjoy it? Start there.

 

2. See if you can write an article that is “good enough”.

I noticed in the past that I would invest lots of time and energy trying to create the PERFECT article. But, the thing is, I’ve learned it doesn’t need to be perfect. Most of articles that you read in on-line magazines are “good enough”.

They include the content and quality the magazine requires, but they certainly aren’t thesis quality by any means. Don’t make yourself crazy.

 

3. Start asking your ideal client what they read.

Which podcasts do they listen to? On-line magazines? Glossy magazines? If you know where your ideal clients is hanging out, this can actually be a fun thread to start in a Facebook group!

(I recently asked in one of the mothering groups I am in, which podcasts they listen to. It was not only eye-opening to me, it was fun to watch the engagement I created!)

You certainly don’t want to waste your time writing/pitching articles that won’t reach your ideal client.

 

4. Check out where your competitors are publishing articles.

You may be surprised to learn of magazines that you’ve never heard of before.

(Recently, I saw a competitor of mine publish an article in a magazine I had never heard of. Then, I wrote an article, pitched it, and not only was my article accepted, I got paid for it!)

 

5. Choose 2-3 of those magazines and start reading them (if you don’t already).

Get a feel for the magazine. What kind of articles do they publish? What is the length? Who is writing them? Does it feel like your article would add value and fit nicely with their platform? If yes, head over to the submissions page and learn their rules.

Every magazine has different requirements, from length, structure, content, and message. I find they really hold your hand when it comes to knowing exactly what and how to pitch to them. Don’t waste your time pitching an article that doesn’t fit their rules. Magazines do not like that!

 

6. Choose one of the 3 to pitch your article to.

I would suggest starting small. Get a handle of how things work for smaller, lesser known magazines rather than striving for big, popular ones initially.

 

7. Have your author bio and head shot already prepared.

Check out the length and simplicity of others’ bios. Consider your landing page. (Home page? About page? Sales page?)

 

8. Write a good pitch.

Why you and why your article? I created a template (for both magazines and podcasts) that I used as a basis if anyone would like to see it.

 

9. Have a friend review your article before you pitch.

What is their reaction? Did you have any spelling/grammar mistakes?

Do they have any suggestions? I am grateful to one of my good friends who took few moments to read my articles when I was just starting out to pitch them. Her comments and feedback were always so helpful!

 

10. Pitch your article to ONE magazine.

Take action! Just start. Get an idea how it works.

Will they respond to you to let you know they received your submission? Will they let you know either way whether they want your article or not? And will they say, “If you don’t hear from us within 6 weeks, assume we aren’t interested”.

 

11. Do NOT nudge the magazine if you don’t hear from them.

Follow their rules about timing of response and be patient. Magazines do NOT like to be nudged!

 

12. If your article is accepted, thank the editor!

Build a connection with him/her. Befriend them in any possible way that is appropriate (follow them on Twitter, like their Page, etc.)

 

13. If your article is accepted, watch the comment boxes on that page.

*Probably one of the most important pieces of advice – stay in touch with those people who are communicating with you! Don’t let those comments remain idle!

 

14. If your article is accepted, update your bio on your website.

Perhaps add it as well to the front page of your website. Make it known to your potential clients that you are known!

 

15. Publicize your work!

Share it on social media, in groups that allow it, to your list, etc. Invite those in your world to celebrate your success! And, mention you’d be grateful (if they enjoyed the article), to kindly share it on.

 

16. Investigate the efficacy of your published article.

Did it get leads? Did you get new subscribers? If not, consider why or why not? Consider the time it takes you to write your articles vs. what it is you are receiving from them.

 

17. Don’t get dejected when you get rejected.

Rejections don’t necessarily mean your piece wasn’t worthy, but it could mean many other things, such as, it didn’t fit their content, they have an overload of articles at the time, etc.

 

18. See if you can ask the editor why your article wasn’t accepted.

That is as important to this process as is getting accepted! I have found that if the editor is interested in your work, they will work with you to fix it, edit it, etc. until it’s appropriate for their needs.

 

19. Take your rejected article and pitch it somewhere else!

If you think your article is “good enough” chances are, someone else may, too!

 

20. Use your connections.

Ask some of your friends who are published if they have any connections to any of the magazines to which you wish to pitch. (Connections always are helpful!) This is what happened last week.

A friend of mine mentioned that she pitched to Huffington Post, but never heard back. I asked her to send me her article so that I could see review it. My intention was to send her Arianna Huffington’s direct email, thereby bypassing the submission form.

(Out of respect to Arianna, as a rule of thumb, I do not offer her email to everyone who asks me about publishing an article in Huffington Post – and I get asked a lot!).

 

21. Continue to pitch.

Many of my earlier publications came from:

A. HARO (Help A Reporter Out).

A few things to know about them. Act FAST. When you receive their daily emails, if don’t ask FAST, don’t waste your time pitching. They receive thousands of responses for each of their leads. Additionally, their website has a template for you which I have found super helpful.

B. Jeffrey Moore’s “Every Day Power Blog”.

The way it works is he sends out weekly trending topics to interested writers via a Google doc, the interested writers initial their names next to the topic they are interested to write about it, they pitch their article, and then he lets you know if your article was published or not.

He’s always looking for writers, so this is a great place to start. Plus, he has a reading list of over 7,000 people!

C. Google your message “weight loss” and “submissions” or “write for us”, etc. You will get a list of magazines who are looking for writers.

 

22. The more press you get, the more press you get!

One of the best pieces of advice I ever received regarding getting published in magazines, “The more press you get, the more press you get!” It’s so true. In fact, at some point, you may even find magazines coming to YOU!

Case in point, the “Wealthy Gorilla” reached out to me a few months ago asking me if I would consider writing for them. They are looking for writers. Consider checking out their magazine!

 

23. Let people know where you’ve been published.

Once you have a few articles under your belt, in your future pitches, let them known where you have been published. The more places you are published, the more credibility you will create for yourself.

 

24. Stay in touch with the editors.

Much of the work that we do in business is based on relationships. Don’t make this is a one-sided thing, where you get published and then leave the editor in the lurk.

Maybe start a list of those editors in a Google doc, and every so often, send them note, a holiday email, etc. Let them know you are still grateful for having had the opportunity to be a part of their team!

 

25. Like everything in life, this takes time.

Be patient. And most importantly, ENJOY! It the writing/pitching process is not fun for you, consider other ways of gaining visibility.

I think that’s about it!

And now guess what I think I’m going to do right now with this content? Pitch it to a magazine!

 

Summary

Once you get the hang of it, getting your articles published in popular publications is fairly straight forward.

Find the website you want to write for. Check if they accept guest articles. Write a high quality article on the subject they’re looking for, and then send it to them in a short email.

Don’t beat around the bush!

Where have you been getting articles published recently? Leave a comment below.

Shira Taylor Gura is a life coach and author of the book, Getting unSTUCK: Five Simple Steps to Emotional Well-Being. Visit here website at www.thestuckmethod.com.

6 Comments

6 Comments

  1. Ellen McNeill

    Jan 4, 2017 at 5:42 pm

    Thanks so much for such an informative and helpful post. I’m just getting started as a divorce coach and am looking to create online exposure. Your post detailed exactly what to do along with other needed information. I would like to get a copy of your “pitch template” so I have a piece that has worked. While I do not have your experience to present, at least I’ll know what to include. Perhaps a pdf download??

    (I do not have a website yet to include to post the comment).

    BTW, Wealthy Gorilla is awesome. I’m so glad I subscribed and look forward to every e-mail and post.

    Thanks for all you do!

  2. Shira Gura

    Jan 5, 2017 at 6:49 am

    Hi Ellen,
    I’d be happy to send that to you. Please send me an email and I’ll respond! My email is on my website:
    Shira Taylor Gura is a life coach and author of the book, Getting unSTUCK: Five Simple Steps to Emotional Well-Being. Visit here website at http://www.thestuckmethod.com.

    Thank you!
    Shira

  3. Lyn Geist

    Jan 5, 2017 at 9:18 pm

    Hi Shira,
    I found this article at exactly the right time. I started pursuing my passion for writing as a business about a year ago. It’s been a long year to say the least. I was thinking about throwing in the towel but I just can’t quit yet! The tips here are gold for me. Thank you.

    You mentioned a template you use for pitching. I think that’s my problem…. I don’t pitch well. Would you be willing to share that? I’d love to be in your position this time next year. 🙂

    Thanks again,
    Lyn

    • Shira Gura

      Jan 6, 2017 at 9:00 am

      Hi Lyn! I’m so glad the article spoke to you and found you at the right time! Isn’t the universe wonderful like that? Please send me an email and I’ll send you the template to you! All the best! Shira

  4. Ellen McNeill

    Jan 9, 2017 at 2:56 am

    Hi Shira!

    I don’t see a way to contact you to get the template. What is your e-mail address? Thanks.

    Ellen McNeill

  5. Shira

    Jan 9, 2017 at 9:08 am

    Hi Ellen. Please head over to my website. You can go to the contact page to fill out a form or to find my email. Thank you!

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Entrepreneurship

Can You use a Credit Card to Start a Business?

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Can You Use A Credit Card to Start A Business

It’s not unusual to think about credit cards when it comes to setting up a new business;

They’re a quick, easy way to get money and can be paid back at a reasonable rate when you may not quite have the cash flow.

It’s a move that’s being made more and more often as banks make it more difficult to take business loans. It’s now thought that the majority of small businesses use credit cards to help finance their business. And with good reason too.

One of the main reasons is that most people looking to start up a business won’t necessarily have business credit meaning a loan is out of the question.

This means that people turn to their personal credit cards to get things off the ground. While this isn’t a bad move, in fact, you can earn some pretty hefty rewards by doing this. You will be personally liable for any debts that may amount.

 

How to Get Great Deals on Credit Cards

However, you can get some good deals with credit cards.

There are a number of sign-up bonuses available with certain credit card companies; while you’ll also pick up things such as air miles. Which may come in handy for your business further down the line.

Tons of companies are now offering this. So for many who are looking to fund a business, it makes perfect sense to look towards a personal credit card. You can find more out by visiting a card’s website and is becoming one of the first port of calls for start-ups these days.

That’s because it’s so hard to find capital. If you’re new to business, it’s unlikely you’re going to qualify for a bank loan, so a credit card at least offers some form of protection.

 

Shop Around

One major thing to do if starting up a business is first finding a credit card with the lowest possible interest available. If a person has generally gone through life with good credit, it stands to reason that a good interest rate will be negotiable.

This is ultimately vital because, while a personal credit card can be great for starting a business, it can also affect your life. A large sum of money on a credit card may damage credit scores and even if bills are paid on time, it can stop the acceptance of mortgages or other loans.

That’s why it’s key to get the best possible deal, and only fund a business with credit cards if in a good position to do so.

Ultimately, if you need to get your business off the ground though, it’s going to be by any means necessary.

While a bank loan may be a better option or things such as crowdfunding or investors; if none of these options are available, there’s no reason why your great idea for a business should suffer.

If it’s ultimately going to make money in the long run, using a personal credit card to fund a start-up is a generally accepted way of going about it.

It has its perks and you can pay the balance back over time, just as you would any other loan or money lending. It could be just the sort of small investment needed…

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Entrepreneurship

The Jet Set: How to Make Money from Your Travelling

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How to Make Money from Your Traveling

There’s something widely appealing about just packing everything up and jetting off into the sunset. Leaving the job behind, the rent, the utility bills and exploring what the world has to offer. One problem, money.

It’s one of the main things holding people back from exploring the world for six months, and it really doesn’t need to. More people than ever before are making money as they go, and that doesn’t necessarily mean just getting behind a bar a few nights a week either.

We’re talking digital, laptop in on your lap, mojito in your hand, overlooking the beach.

 

How to Make Money from Your Traveling

So, don’t let the thought of money ruin the chance to travel the globe, take one of these pretty simple steps and make your dream a reality. Your boarding pass awaits…

 

1. Work Freelance

One of the most common ways to make money while on your travels is to simply work freelance. So many jobs these days lend themselves to working remotely, while you may also be able to transport your business to all corners of the world.

Careers such as graphic design, writing, even consultancy jobs can be done electronically, while the likes of Skype, email, and Whatsapp make communication available instantly.

Most jobs will allow you to work on the go in at least some aspect. You can fit your earnings around your rest days traveling, while if you’re a creative and make arts and crafts, you can spend your downtime building and making, and spend the weekends selling at local markets and craft fairs.

Markets all over the world are generally open to welcoming new stalls, particularly if you’re offering something different to the usual, and you can make some serious money.

Setting up a stall at markets popular with tourists is usually a good way of making money, so it’s worth searching for your local market once in a town.

You can then pack up and move on to the next one during your travels.

 

2. Spend Wisely

Of course, to make and save money you also have to spend wisely. Most of us would rely on a credit card while traveling, so get one where you can maximize your rewards.

There are dozens of cards out there tailored towards travel, so make sure you check out a rewards calculator to estimate how much you can likely earn from a card.

Ensuring you can pay the money back is key though, so it is worth combining this method of making money with one of the others on this blog. Earning air miles will certainly enable you to save money on any flights you might take further down the line on your travels.

 

3. Create A Blog

There are tons of fantastic travel blogs out there which offer fun and informative information on where they are in the world. Think you can do better? Then start a blog and see for yourself.

There’s money to be made from blogging, with businesses often keen to feature. You may not be offered money, but rather a product, which will at least save you money further down the line when needing to buy the items in question.

Advertising and promotions can make you serious money, all from telling people exactly what you’re up to in the world. It’s easier said than done though. Monetising a blog requires hard work, persistence, and regular posting – again, easier said than done!

Success won’t happen overnight, so it’s important to start working on a travel blog well in advance of heading out on your adventures. What’s more, if you can find a niche and make your blog stand out, even better.

 

4. Sell Your Snaps

If you’re snap happy when away from home, you may be able to make some money from them. There are dozens of sites on the market that will give you commission for photos you submit that sell.

For example, Alamy allows users to upload photos to the site and if anyone, or any business, was to purchase the photo you’d earn 50% commission. Likewise, sites such as Fotolia, Bigstock, and Shutterstock will also give you a commission for any photos sold via their sites.

It’s becoming more and more popular for business to use images like this instead of regular stock photos, as they’re a little more personal and give consumers a consumer side of the coin.

In some cases, a business may then contact you directly having seen your photos and commission you to do some work independently, then the big bucks really come rolling in.

 

5. Teach the Language

One of your greatest assets is your language and many countries are crying out for teachers of English as a foreign language.

If you’re planning on spending a significant amount of time in a country, you can organize to become a teacher and make money while you discover a whole new world.

So many people have found teaching the English language fulfilling while traveling, whether that be one on one tutoring or to entire classrooms.

Before you head off traveling, you’ll need to get an accreditation and of course, the sooner you research where you can teach, the more likely you are of getting a position. You can make some good money from this, although there are also other avenues you can take when it comes to teaching.

If you’re particularly sporty, you can take your knowledge to other parts of the world and teach youngsters how to play various sports.

Soccer is naturally one of the more popular coaching roles, and many who have played the game as a youth themselves will take up this in the likes of China, USA, and African nations.

Other teaching opportunities include art, computing and specific trades such as building, plumbing, accounting and more. Essentially, if you’re trained in a particular area which would benefit other parts of the world, there may be opportunities to teach it.

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Entrepreneurship

6 Mistake to Avoid When Launching An Email Marketing Campaign

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6 Mistakes to Avoid When Launching An Email Marketing Campaign

When it comes to launching an email marketing campaign, there are loads of potential pitfalls to watch out for. Unfortunately, the vast majority of us simply have to learn by a process of trial and error and hope that the mistakes we make don’t prove to be too disastrous.

Luckily for you, we’ve compiled some of the most common errors made by those piecing together an email marketing campaign – take a look at where so many people fall down, and try to avoid making these mistakes in your own efforts!

 

1. Failure to Identify an Audience

This is a mistake made all too often in the world of marketing in general. No matter what it is that you’re promoting – be it a product, an event, a course, or anything else whatsoever – there must be a target audience in mind.

The demographic you’re aiming for should inform pretty much every aspect of the marketing campaign, and it’s something you’ll have to keep in mind from the first draft all the way through to the completed product.

When you’re putting together your marketing campaign, think carefully about who you’re targeting. How old are they? What’s their income? What are their hobbies – all of these sorts of questions (and a whole lot more besides) should be constantly at the forefront of your mind?

Once you’ve identified your audience, you can tailor your content to suit the demographic. This means adopting the right tone of voice, utilizing appropriate imagery, color schemes, and much, much more.

Failure to identify an audience will mean that your campaign will lack structure and direction, and probably won’t end up striking a chord with your ideal customers or recipients… so think carefully, do your research, and get it right!

 

2. Incorrect Grammar & Spell Check

Nowadays, it is hard to imagine how you can miss a grammar mistake, having so much correction tools. Grammarly is a good example of this field instant improvement.

But, honestly, it’s really naive to think that apps and tools can polish up your letter so qualitative as the professional writers could make.

Lots of young entrepreneurs and business newbies used to hesitate with their written letters proofreading (or rewriting) by experts, without taking into consideration the fact, that these services make a huge difference.

When it comes to e-mail marketing, being creative sometimes is not enough. And remember, if you think that your primary letter is perfect, it is the first sign that you extremely need it to be revised by professional.

 

3. Making Your Message Too Impersonal

Another common error when it comes to a marketing campaign is all about the tone and wording you use in your messages. Nobody likes to feel as though they are being spammed by online junk mail, which simply flies into their inbox and doesn’t speak directly to the recipient.

Conversely, personalized, customized and tailored content pretty much always delivers far more effective and positive results… so you should absolutely be bearing this in mind when working on your campaign.

There are plenty of tools you can use to make sure your emails utilize the name of the recipient you’re targeting, and this can make a significant difference to how the mail is received (and whether it gets opened at all or tossed into the trash folder).

Also, small customization techniques such as setting up separate mailing lists for potential customers from different regions, backgrounds, or age brackets also leads to higher conversion rates, too.

 

4. Being Too Clever

When it comes to launching a successful email marketing campaign, often less really is more. Make sure your pages are clean, concise, and not overloaded with data, images, or things like unnecessary videos.

The main reason for this is that today’s web users prefer uncluttered spaces which allow a message to come across clearly, and people have only a tiny fraction of the patience they once had for loading times.

Even a lag of a couple of seconds is more than enough to get the average web user to lose patience and click that ‘back’ button, so keep your campaign simple, speedy, and easy to receive.

 

5. Not Being Creative Enough

On the flip side of the previous point, it’s all well and good keeping things simple, but unless your campaign stands out from the crowd, it’s not going to make the impact you want.

There are tens of thousands of campaigns doing the rounds at any given time, and if you want your potential customers to sit up and take notice, you’re going to have to think a bit outside the box.

This could be as simple as coming up with a memorable tagline or kicking off your email with an image that will stick in the recipient’s mind.

Get your creative team to work on something which immediately grabs the attention, and keep honing the imaginative aspect of your campaign until you get it right.

 

6. Lack of a Follow Up

Gaining new customers and a wider clientele is the entire reason you’re running an email marketing campaign.

As such, when the responses started flooding in, make sure you have systems in place to deal with them efficiently and with the same tone and warmth, you established in the initial contact.

A good follow-up is vital for your conversion rates, so don’t miss the opportunity to make it all worth your while.

 

Summary

Here’s a quick recap on the mistakes to avoid when launching an email marketing campaign:

  1. Failure to identify an audience
  2. Incorrect grammar & spell check
  3. Making your message too impersonal
  4. Being too clever
  5. Not being creative enough
  6. Lack of a follow up

Have anything to add to this article? Leave a comment below.

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