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6 Mistake to Avoid When Launching An Email Marketing Campaign

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6 Mistakes to Avoid When Launching An Email Marketing Campaign

When it comes to launching an email marketing campaign, there are loads of potential pitfalls to watch out for. Unfortunately, the vast majority of us simply have to learn by a process of trial and error and hope that the mistakes we make don’t prove to be too disastrous.

Luckily for you, we’ve compiled some of the most common errors made by those piecing together an email marketing campaign – take a look at where so many people fall down, and try to avoid making these mistakes in your own efforts!

 

1. Failure to Identify an Audience

This is a mistake made all too often in the world of marketing in general. No matter what it is that you’re promoting – be it a product, an event, a course, or anything else whatsoever – there must be a target audience in mind.

The demographic you’re aiming for should inform pretty much every aspect of the marketing campaign, and it’s something you’ll have to keep in mind from the first draft all the way through to the completed product.

When you’re putting together your marketing campaign, think carefully about who you’re targeting. How old are they? What’s their income? What are their hobbies – all of these sorts of questions (and a whole lot more besides) should be constantly at the forefront of your mind?

Once you’ve identified your audience, you can tailor your content to suit the demographic. This means adopting the right tone of voice, utilizing appropriate imagery, color schemes, and much, much more.

Failure to identify an audience will mean that your campaign will lack structure and direction, and probably won’t end up striking a chord with your ideal customers or recipients… so think carefully, do your research, and get it right!

 

2. Incorrect Grammar & Spell Check

Nowadays, it is hard to imagine how you can miss a grammar mistake, having so much correction tools. Grammarly is a good example of this field instant improvement.

But, honestly, it’s really naive to think that apps and tools can polish up your letter so qualitative as the professional writers could make.

Lots of young entrepreneurs and business newbies used to hesitate with their written letters proofreading (or rewriting) by experts, without taking into consideration the fact, that these services make a huge difference.

When it comes to e-mail marketing, being creative sometimes is not enough. And remember, if you think that your primary letter is perfect, it is the first sign that you extremely need it to be revised by professional.

 

3. Making Your Message Too Impersonal

Another common error when it comes to a marketing campaign is all about the tone and wording you use in your messages. Nobody likes to feel as though they are being spammed by online junk mail, which simply flies into their inbox and doesn’t speak directly to the recipient.

Conversely, personalized, customized and tailored content pretty much always delivers far more effective and positive results… so you should absolutely be bearing this in mind when working on your campaign.

There are plenty of tools you can use to make sure your emails utilize the name of the recipient you’re targeting, and this can make a significant difference to how the mail is received (and whether it gets opened at all or tossed into the trash folder).

Also, small customization techniques such as setting up separate mailing lists for potential customers from different regions, backgrounds, or age brackets also leads to higher conversion rates, too.

 

4. Being Too Clever

When it comes to launching a successful email marketing campaign, often less really is more. Make sure your pages are clean, concise, and not overloaded with data, images, or things like unnecessary videos.

The main reason for this is that today’s web users prefer uncluttered spaces which allow a message to come across clearly, and people have only a tiny fraction of the patience they once had for loading times.

Even a lag of a couple of seconds is more than enough to get the average web user to lose patience and click that ‘back’ button, so keep your campaign simple, speedy, and easy to receive.

 

5. Not Being Creative Enough

On the flip side of the previous point, it’s all well and good keeping things simple, but unless your campaign stands out from the crowd, it’s not going to make the impact you want.

There are tens of thousands of campaigns doing the rounds at any given time, and if you want your potential customers to sit up and take notice, you’re going to have to think a bit outside the box.

This could be as simple as coming up with a memorable tagline or kicking off your email with an image that will stick in the recipient’s mind.

Get your creative team to work on something which immediately grabs the attention, and keep honing the imaginative aspect of your campaign until you get it right.

 

6. Lack of a Follow Up

Gaining new customers and a wider clientele is the entire reason you’re running an email marketing campaign.

As such, when the responses started flooding in, make sure you have systems in place to deal with them efficiently and with the same tone and warmth, you established in the initial contact.

A good follow-up is vital for your conversion rates, so don’t miss the opportunity to make it all worth your while.

 

Summary

Here’s a quick recap on the mistakes to avoid when launching an email marketing campaign:

  1. Failure to identify an audience
  2. Incorrect grammar & spell check
  3. Making your message too impersonal
  4. Being too clever
  5. Not being creative enough
  6. Lack of a follow up

Have anything to add to this article? Leave a comment below.

Dan Western is the founder of Wealthy Gorilla. Dan is a young ambitious guy who has been researching self-development for the past two years and is now off travelling the world. His mission is to inspire others to live their dreams and be the person to whom they say; "Because of you, I never gave up." Join Wealthy Gorilla on Facebook.

2 Comments

2 Comments

  1. Ryan Biddulph

    May 26, 2018 at 9:22 am

    The clever one trips up many bloggers Dan. Trying to sound sophisticated, they stray from the basics. Versus creating simple solutions to pressing problems they go in the opposite direction. Not good. No list builder here but I learned: simple wins. Simple works.

    Thanks for sharing 🙂

    Ryan

  2. Daniel Mac Sweeney

    Jun 4, 2018 at 1:13 pm

    Great post Dan. It’s so true about less clutter, think of Apple or Argos in the uk/ire where they have very little on display because it’s all in a book to order, which is then collected at a desk to take away…

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Entrepreneurship

Can You use a Credit Card to Start a Business?

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Can You Use A Credit Card to Start A Business

It’s not unusual to think about credit cards when it comes to setting up a new business;

They’re a quick, easy way to get money and can be paid back at a reasonable rate when you may not quite have the cash flow.

It’s a move that’s being made more and more often as banks make it more difficult to take business loans. It’s now thought that the majority of small businesses use credit cards to help finance their business. And with good reason too.

One of the main reasons is that most people looking to start up a business won’t necessarily have business credit meaning a loan is out of the question.

This means that people turn to their personal credit cards to get things off the ground. While this isn’t a bad move, in fact, you can earn some pretty hefty rewards by doing this. You will be personally liable for any debts that may amount.

 

How to Get Great Deals on Credit Cards

However, you can get some good deals with credit cards.

There are a number of sign-up bonuses available with certain credit card companies; while you’ll also pick up things such as air miles. Which may come in handy for your business further down the line.

Tons of companies are now offering this. So for many who are looking to fund a business, it makes perfect sense to look towards a personal credit card. You can find more out by visiting a card’s website and is becoming one of the first port of calls for start-ups these days.

That’s because it’s so hard to find capital. If you’re new to business, it’s unlikely you’re going to qualify for a bank loan, so a credit card at least offers some form of protection.

 

Shop Around

One major thing to do if starting up a business is first finding a credit card with the lowest possible interest available. If a person has generally gone through life with good credit, it stands to reason that a good interest rate will be negotiable.

This is ultimately vital because, while a personal credit card can be great for starting a business, it can also affect your life. A large sum of money on a credit card may damage credit scores and even if bills are paid on time, it can stop the acceptance of mortgages or other loans.

That’s why it’s key to get the best possible deal, and only fund a business with credit cards if in a good position to do so.

Ultimately, if you need to get your business off the ground though, it’s going to be by any means necessary.

While a bank loan may be a better option or things such as crowdfunding or investors; if none of these options are available, there’s no reason why your great idea for a business should suffer.

If it’s ultimately going to make money in the long run, using a personal credit card to fund a start-up is a generally accepted way of going about it.

It has its perks and you can pay the balance back over time, just as you would any other loan or money lending. It could be just the sort of small investment needed…

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Entrepreneurship

The Jet Set: How to Make Money from Your Travelling

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How to Make Money from Your Traveling

There’s something widely appealing about just packing everything up and jetting off into the sunset. Leaving the job behind, the rent, the utility bills and exploring what the world has to offer. One problem, money.

It’s one of the main things holding people back from exploring the world for six months, and it really doesn’t need to. More people than ever before are making money as they go, and that doesn’t necessarily mean just getting behind a bar a few nights a week either.

We’re talking digital, laptop in on your lap, mojito in your hand, overlooking the beach.

 

How to Make Money from Your Traveling

So, don’t let the thought of money ruin the chance to travel the globe, take one of these pretty simple steps and make your dream a reality. Your boarding pass awaits…

 

1. Work Freelance

One of the most common ways to make money while on your travels is to simply work freelance. So many jobs these days lend themselves to working remotely, while you may also be able to transport your business to all corners of the world.

Careers such as graphic design, writing, even consultancy jobs can be done electronically, while the likes of Skype, email, and Whatsapp make communication available instantly.

Most jobs will allow you to work on the go in at least some aspect. You can fit your earnings around your rest days traveling, while if you’re a creative and make arts and crafts, you can spend your downtime building and making, and spend the weekends selling at local markets and craft fairs.

Markets all over the world are generally open to welcoming new stalls, particularly if you’re offering something different to the usual, and you can make some serious money.

Setting up a stall at markets popular with tourists is usually a good way of making money, so it’s worth searching for your local market once in a town.

You can then pack up and move on to the next one during your travels.

 

2. Spend Wisely

Of course, to make and save money you also have to spend wisely. Most of us would rely on a credit card while traveling, so get one where you can maximize your rewards.

There are dozens of cards out there tailored towards travel, so make sure you check out a rewards calculator to estimate how much you can likely earn from a card.

Ensuring you can pay the money back is key though, so it is worth combining this method of making money with one of the others on this blog. Earning air miles will certainly enable you to save money on any flights you might take further down the line on your travels.

 

3. Create A Blog

There are tons of fantastic travel blogs out there which offer fun and informative information on where they are in the world. Think you can do better? Then start a blog and see for yourself.

There’s money to be made from blogging, with businesses often keen to feature. You may not be offered money, but rather a product, which will at least save you money further down the line when needing to buy the items in question.

Advertising and promotions can make you serious money, all from telling people exactly what you’re up to in the world. It’s easier said than done though. Monetising a blog requires hard work, persistence, and regular posting – again, easier said than done!

Success won’t happen overnight, so it’s important to start working on a travel blog well in advance of heading out on your adventures. What’s more, if you can find a niche and make your blog stand out, even better.

 

4. Sell Your Snaps

If you’re snap happy when away from home, you may be able to make some money from them. There are dozens of sites on the market that will give you commission for photos you submit that sell.

For example, Alamy allows users to upload photos to the site and if anyone, or any business, was to purchase the photo you’d earn 50% commission. Likewise, sites such as Fotolia, Bigstock, and Shutterstock will also give you a commission for any photos sold via their sites.

It’s becoming more and more popular for business to use images like this instead of regular stock photos, as they’re a little more personal and give consumers a consumer side of the coin.

In some cases, a business may then contact you directly having seen your photos and commission you to do some work independently, then the big bucks really come rolling in.

 

5. Teach the Language

One of your greatest assets is your language and many countries are crying out for teachers of English as a foreign language.

If you’re planning on spending a significant amount of time in a country, you can organize to become a teacher and make money while you discover a whole new world.

So many people have found teaching the English language fulfilling while traveling, whether that be one on one tutoring or to entire classrooms.

Before you head off traveling, you’ll need to get an accreditation and of course, the sooner you research where you can teach, the more likely you are of getting a position. You can make some good money from this, although there are also other avenues you can take when it comes to teaching.

If you’re particularly sporty, you can take your knowledge to other parts of the world and teach youngsters how to play various sports.

Soccer is naturally one of the more popular coaching roles, and many who have played the game as a youth themselves will take up this in the likes of China, USA, and African nations.

Other teaching opportunities include art, computing and specific trades such as building, plumbing, accounting and more. Essentially, if you’re trained in a particular area which would benefit other parts of the world, there may be opportunities to teach it.

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Entrepreneurship

How to Start A WordPress Blog With WP Engine (FREE Tutorial)

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How to Start A WordPress Blog With WP Engine (FREE Tutorial)

I thought it was about time I explained how to start a WordPress blog with WP Engine as your host. Wealthy Gorilla has come a long way since we launched in 2014; and is proudly making six figures a year, 4 years later.

For any beginner to blogging, or WordPress, I always recommend setting up a hosting plan with WP-Engine. After all, WordPress is what they specialize in, so you know you’re in safe hands.

Within this article, I’ll teach you how to start a WordPress blog with WP Engine, and help you to set up your foundation for future online success.

Bonus: Click here to get 20% off your WP-Engine plan today!

 

How to Start A Successful WordPress Blog

There are 10 main elements to installing, configuring and building your own WordPress blog, and steps 1-5 will take you less than 30 minutes. After that comes writing content, driving traffic, and building your following.

Here are the 10 steps to help you start a WordPress blog with WP Engine:

 

1. Picking a Niche

The first step in creating a successful blog is to pick a great niche.

A niche is the particular topic you’re going to be focused on. If you pick one that’s too specific and that only a very small percentage would be interested in, then right from the off your potential fan base is going to be minimal.

On the other hand, if you pick a niche that’s incredibly common for people to base their blogs on, then standing out among the crowd isn’t going to be a walk in the park.

The best niches to create blogs in are those that allow you to start off in a fairly specific and popular category, but then expand into similar and closely related areas as the blog grows.

Trying to cover to many areas in the beginning will leave your blog looking thin in every category and won’t keep your readers coming back to the categories they’re most interested in.

Picking a niche is the first essential step to creating a blog as it defines how you’ll be carrying out many of the other steps on the list.

 

2. Registering a Domain Name

The domain name you purchase plays an important part in your brand image, not to mention the visibility your blog will have among the millions of others on the web.

Since the domain name is the URL that people will be searching in order to visit your website, it’s important to pick one that’s clear, short and to the point.

Too many characters will cause people to easily forget it, and if the words contained within it are difficult to spell, then the chance of people typing it in wrong will increase, therefore causing them issues when trying to check out your site.

The best place to look at buying a domain name is GoDaddy. The prices are cheap and you have billions of options to choose from.

 

3. Purchasing a WP Engine Hosting Plan

WP Engine is one of the best hosting providers to start a blog with, because they specialize in WordPress, and are very affordable. For a beginner to blogging, the best plans of theirs to select would be the Startup Plan.

Click the link to grab a 20% discount on the plan today, and get your blog off on the right foot.

Start A WordPress Blog With WP-Engine

Select your plan, and they’ll set you up with an account. You already have your domain name registered at this point, so you’ll be able to fill out the domain field when signing up.

After you’ve registered with WP-Engine, they will give you a dashboard link, and your own name-servers. Your name-servers are how you link your domain name to your website files.

So, all you need to do is go back to your GoDaddy account, click on manage your domain, and manage name-servers. Click on ‘Use Custom’, and enter the name-servers that WP Engine gave you.

 

4. Installing WordPress

A blogging platform is what you’re going to use as the hub of your website. You’ll be able to customize the design, write posts and modify pretty much everything with this platform, so a bad choice can seriously limit you in the amount of function your blog has.

As far as the selection goes, in my opinion there’s no need to looking any further than WordPress. It does everything you need it to do, offers the maximum amount of customization possible and is still completely free to use.

Pretty much every major and well known blog operates using WordPress.

Once you’ve set up your WP Engine hosting account, they will provide you with a quick and easy option to installing WordPress on your domain.

wp-engine-2

5. Installing a Theme for Your Blog

The first thing people will see when they visit your blog is the design. If it’s not able to hold their concentration for more than 20 seconds, then they won’t ever go much further than the design, because they haven’t been encouraged enough to continue browsing.

Although, a theme is a lot more than just ‘look and appeal’. It provides functionality and all the features to the users, so installing one that isn’t compatible with popular plugins or any other WordPress features will limit you in the level of experience you can provide to visitors.

Another thing to consider is who created the theme:

  • Are they someone who is likely to continue updating the theme and producing additional options?
  • Are they someone who might be a one hit and quit type of person, not bringing out updates for the theme?

You want to buy from someone who thrives on creating themes and continuously improving them as WordPress evolves. You won’t run into any problems later down the line that way.

In my opinion, the best place to currently find great WordPress themes is ThemeForest. That’s where our current theme came from, and there’s an enormous selection to pick from. Definitely check the site out and see for yourself.

 

And that’s it! You’re done! That was the tutorial on how to start a WordPress blog with WP Engine. Now the next steps within this article are for anybody who wants to begin building traffic, growing their followers, and make money from their blog.

 

How to Build An Audience & Income From Your Blog

So you have successfully been able to start a WordPress blog with WP Engine, now what?

This next section is just a summary of how to go about building traffic to your blog, and monetizing it. You should definitely be following other great bloggers, in order to get detailed specifics about how to do this.

However, here’s a brief introduction:

 

6. Writing High Quality Content

The content is why you’re starting this whole thing in the first place, you want to share your knowledge on what you’re passionate about, right?

There’s a lot of speculation and argument when it comes to the way you should structure your blog content in order to make it as appealing and useful as possible, so it can be pretty confusing when taking advice from others on how best to go about it.

Neil Patel recently wrote a superbly detailed blog post on ‘100 Lessons Learned from 10 Years of Blogging‘, which is a must read for anyone ready to create a blog. The key points I picked up from the article (there were so many brilliant ones!), were that:

  • Articles with over 2,000 words generally rank higher in Google on average
  • Keep headlines no longer than 8 words, clear and to the point
  • Keep your paragraphs short and use subheadings to make things clearer and easier to read
  • Mix it up, don’t just have a wall of writing. Include images, videos, quotes etc
  • Make it personal; ask questions, use words like “You” and “I”
  • Always play around with the headlines and featured images to see which works best

When you do start writing content, try and keep it closely related for a while, and then expand into similar areas. This way you keep a higher number of readers interested because the topic your covering is covered extensively.

If you did the opposite and began by writing 10 posts in 10 different categories, most people wouldn’t come back because their preferred category isn’t being updated regularly enough.

 

7. Driving Traffic

Driving traffic to your new blog is the hardest and most crucial part of creating a successful blog. There’s not a lot of point going to extensive lengths of designing your blog around other people, if no one’s going to see it.

Once you’ve begun to follow the other steps to a “T”, it creates a great base for driving traffic, however many bloggers who get this right still give up after the first few months because they’re not seeing the traffic they think they should be seeing.

Traffic takes a lot of time to build up.

A strong reputation isn’t gained in a couple of weeks, so the expectation of quick traffic definitely isn’t the right one to have. Don’t be too disappointed if your blog’s not a hit within the first month.

Aside from promoting heavily on social media, try to promote your blog wherever you can:

  • Build relationships with other bloggers and guest post on their blogs
  • Join other communities that share each others content
  • Learn more about SEO and getting organic visitors

 

8. Gaining Followers

Gaining large audiences of followers on social media is now essential in order to drive traffic and retain visitors over a long period of time.

Your social media accounts are like individual streams, and the more water that you continuously add to the source of the stream, the more water that will reach the lake at the end.

Currently the main 4 to focus on are Facebook, Twitter, Google+ & LinkedIn. Pinterest is still up there with the others, but probably not one to focus on unless images are a big part of what you’re doing.

Being heavily active on the main social networks will help you build a reputation and community that opens many doors for you in the future. Don’t forget to interlink them and leverage one audience of the other in order to maximize your following on each network.

Aside from social networks, email marketing definitely isn’t to be forgotten, and is still the best way to gain an active and reliable following, that drives traffic to your blog.

Email addresses are something that people are far less likely to give up to someone else, and for that reason when someone does sign up to receive emails from you, there’s an incredibly high chance of them seeing it.

Social media posts tend to drop off pretty quickly and get missed by people. Either that or they just aren’t interested in engaging, because all they had to do was give you a quick like.

social-media-platforms

 

9. Monetizing

A lot of people argue that you shouldn’t start monetizing your blog until slightly later on down the line, when your traffic has picked up. However, there’s no harm in monetizing lightly to begin with using Google Adsense.

It’s a great way to break up certain parts of the page, and still get a little bit back from your blog. Just don’t go overboard with the ads, as it will eventually put people off.

A blog can be monetized in many different ways, not just PPC. You can also place banners and links on the page from websites you’re affiliated with in order to earn a commission for every sign up or purchase.

And aside from banners, most blogs tend to go down the route of writing their own eBooks to sell to their readers, and creating a store that sells merchandise for fans such as T-shirts.

 

10. Rinsing and Repeating

When it comes down to it, the number one thing that people trip up on is not repeating steps 6 to 9 enough. They give up after a short while because they’re not getting anywhere. Everything that’s ever been worthwhile building, took time to do so.

So keep repeating what you’re doing and don’t give up, the universe will work itself out.

 

Summary

Here’s a quick recap on how to start a WordPress blog with WP Engine:

  1. Picking a niche
  2. Registering a domain name
  3. Purchasing a WP Engine hosting plan
  4. Installing WordPress
  5. Installing a theme for your blog
  6. Writing high quality content
  7. Driving traffic
  8. Gaining followers
  9. Monetizing
  10. Rinsing & Repeating

Are you trying to start a WordPress blog with WP Engine? What did you think of this free tutorial? Leave a comment below.

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