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NBA Players

De’Aaron Fox Net Worth

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De'Aaron Fox Net Worth Profile
Net Worth:$40 Million
Age:27
Salary:$34.8 million
Lifetime Earnings:$115.2 million
Born:December 20, 1997
Gender:Male
Height:1.90 m (6 ft 3 in)
Country of Origin:United States of America
Source of Wealth:Professional NBA Player
Last Updated:Dec 7, 2025

Introduction

De’Aaron Fox is an American professional NBA player for the Sacramento Kings with an estimated net worth of $40 Million.

After finishing his $24.6 million rookie contract in 2021, Fox signed a five-year extension worth $163 million with the Kings. He has earned $115.2 million in salary during his seven seasons in the league and is estimated to earn $34.8 million for the 2024/25 season.

In addition to an average annual salary of $16.5 million, De’Aaron also earns income through endorsements. He previously earned $2 million per year from Nike and is currently affiliated with the Curry Brand.

 

Quick Facts

  • Project to earn $34.8 million for the 2024/25 season
  • Lifetime earnings from salary total $115.2 million
  • Signed a five-year, $163 million rookie extension contract with the Sacramento Kings in 2021
  • Previously earned roughly $2 million/year from Nike endorsement
  • Sold his home in Folsom for $1.705 million in 2020

 

Net Worth History

When we first started tracking De’Aaron Fox’s net worth in 2022, it was estimated to be $20 million. At that point, he had just finished the first year of his $163 million rookie extension, earning $28.1 million in 2021. For comparison, his entire four-year rookie contract earned him just $24.6 million.

Since then, Fox has continued playing through the end of his current contract, earning an additional $33 million. Based on our conservative estimates, De’Aaron Fox’s net worth in 2024 is approximately $40 Million. 

 

NBA Salary

YearTeamSalary
2017/18Sacramento Kings$4,609,200
2018/19Sacramento Kings$5,470,920
2019/20Sacramento Kings$6,392,760
2020/21Sacramento Kings$8,099,627
2021/22Sacramento Kings$28,103,550
2022/23Sacramento Kings$28,103,550
2023/24Sacramento Kings$32,600,060
Total Career Earnings:$113,379,667

In 2017, De’Aaron Fox signed a four-year rookie contract worth $24.6 million with the Sacramento Kings. The deal was initially guaranteed for $10.1 million and fully guaranteed overall. Fox earned $4.6 million in his first NBA season. His salary increased gradually each year until the end of the contract, earning $8.1 million in 2020.

In 2021, Fox inked a five-year rookie extension worth $163 million with the Kings. This was the 5th most expensive NBA contract signed in 2021. The deal remains active and is scheduled to expire in 2026.

Fox earned $28.1 million in 2021, $30.4 million in 2022, and $32.6 million in 2023. The $163 million is fully guaranteed, and Fox is set to earn $34.8 million in 2024 and $37.1 million in 2025.

De’Aaron Fox has earned $115.2 million in the NBA thus far.

 

Endorsements

Before the 2017 NBA Draft, De’Aaron Fox reportedly signed a five-year endorsement deal with Nike worth $2 million/year. When the contract expired in 2022, Fox became the first NBA player to sign under Stephen Curry’s Curry Brand. The terms of the agreement have not been disclosed publicly.

Fox was also an ambassador for the computer gaming brand HyperX early in his career. He often streamed on Twitch, playing NBA 2K and Call of Duty while wearing the headphones. Given that he hasn’t streamed since 2020, it’s likely the partnership lasted only a couple of years.

 

SwipaTheFox Controversy

In January 2022, Fox launched his own NFT collection, named SwipaTheFox, which sparked considerable controversy and left many buyers unhappy and out of pocket. After minting 6,005 unique NFT tokens at 0.85 ETH per token, Fox announced just one month later that he was shutting down the project, and made no mention of returning investors’ funds.

At the time, 1 ETH was valued at roughly $3,100, and thus, one token would have cost approximately $2,635. If we multiply this figure by 6,005 tokens, the total figure amounts to $1.58 million. At the time of writing, Fox has not suffered any legal backlash from the failed project.

 

Real Estate

Folsom Home

In May 2019, Fox purchased a 5,103-square-foot, four-bedroom, four-bathroom home in Folsom, California, for $1.59 million. The property included a home theatre, pool, spa, and built-in fire pit. A year later, he sold the home for $1.705 million, the highest-selling listing since 2005.

Dan Western is a British journalist with a decade's worth of experience in researching financial information of the world's most influential people.

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NBA Players

Ja Morant Net Worth

Ja Morant has earned a fortune in a very short time and became a seriously wealthy basketball player while still in his early 20s.

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Ja Morant Net Worth Profile
Net Worth:$80 Million
Age:26
Born:August 10, 1999
Gender:Male
Height:1.88m (6 ft 2 in)
Country of Origin:United States of America
Source of Wealth:Professional NBA Player
Last Updated:Dec 6, 2025

Introduction

Ja Morant is a professional NBA player for the Memphis Grizzlies with an estimated net worth of $80 Million.

 

Quick Facts

  • Projected to earn $39.4 million in salary for the 2025/26 season
  • Lifetime earnings total $149.8 million from salary
  • Signed a 5-year, $197.2 million contract with the Memphis Grizzlies in 2023
  • Purchased a $1.3 million home for his parents in 2019

 

Net Worth History

Here’s a breakdown of Ja Morant’s annual net worth:

  • 2018 – $15 Million
  • 2019 – $40 Million
  • 2020 – $71 Million
  • 2021 – $76 Million
  • 2022 – $80 Million
  • 2023 – $80 Million

 

NBA Salary

YearTeamSalary
2019/20Memphis Grizzlies$8,730,240
2020/21Memphis Grizzlies$9,166,800
2021/22Memphis Grizzlies$9,603,360
2022/23Memphis Grizzlies$9,603,360
2023/24Memphis Grizzlies$34,005,250
Total Career Earnings:$71,109,010

In 2019, Ja Morant signed a four-year, $39.6 million rookie contract with the Memphis Grizzlies. For his first season in the league, Morant earned $8.7 million, but by the end of the contract, he was earning $12.1 million per year. 

Once the contract was up, Morant secured a lucrative five-year, $197.2 million extension with the team, which is currently the 22nd-highest-value active contract in the NBA. This deal commenced in the 2023/24 season, earning Ja approximately $34 million that year. Thus far, including this season, Morant has earned $110.2 million under the deal, bringing his career earnings to $149.8 million after just seven NBA seasons. 

After the 2025/26 season concludes, Ja Morant will still have two years remaining on the contract, which are projected to earn him an additional $87 million, bringing his lifetime salary to $236.9 million by the end of the 2027/28 season.

 

Endorsement Deals

It really didn’t take long for Ja Morant to begin earning impressive stacks of cash off the court. His newfound stardom on the Grizzlies roster has secured him several lucrative partnerships with brands such as Beats by Dre, Bodyarmor, Hulu, Nike, Powerade, and PSD. The financial details behind these endorsements are incredibly speculative, but here are the most notable deals that the athlete has struck.

 

Nike Contract

Morant was signed by Nike right off the bat ahead of his rookie NBA season in 2019. New athletes typically earn low six-figure sums when first signing with Nike in their rookie years. However, by 2022, Ja Morant had already launched his first signature shoe with the company. The ‘JA’ basketball shoe is now on its third iteration and has been released in several colorways.

What’s interesting about this deal is that multiple sources are reporting Ja’s Nike income at $12 million per year. They also state that he began earning this figure in 2019, which is unheard of for a rookie. This $12 million number keeps popping up, but we were unable to verify the original source. Some outlets list the agreement as a multi-year deal worth $12 million overall, which is more likely. 

 

Powerade Endorsement

Ja Morant became the face of Powerade in 2023, and the brand began putting together an ad campaign coined “What 50% More Means.” Powerade was preparing to pump $10 million into the campaign and radio and National television advertisements. Still, just days after the announcement, Morant hosted an Instagram Live video on his personal account, where he was seen pulling out a gun at a party. 

As a result, Powerade pulled the campaign, but didn’t sever their partnership with the athlete. The NBA later fined Morant $75,000 for the incident, and he gave a public statement claiming that it was his Second Amendment right to bear arms. 

In a similar scenario to his Nike contract, multiple reports suggest that the Powerade endorsement was either worth $10 million per year or $10 million overall. In either case, we were unable to verify these figures ourselves, but $10 million per year is highly unlikely for such a contract.

 

Real Estate

In August 2019, Ja Morant bought his parents an 8,987-square-foot, six-bedroom home in Eads, Tennessee, for $1.33 million. The property sits on 7.4 acres and features a home cinema room and games room. Based on recent estimates, the home’s current value is roughly $2.1 million.

According to reports and public records, in August 2022, Ja Morant paid $3.05 million for a 12,862-square-foot, seven-bedroom, eleven-bathroom mansion located close to his parents’ home in Eads. This property spans 6.45 acres and features amenities such as a home theater, games room, sauna, outdoor pool, and barbecue area. Recent estimates place the property’s current value at roughly $3.33 million, with annual property taxes of $29,000.

 

Expenditure

Ja recently paid $350,000 for a brand-new Aston Martin Vantage and also has a $1 million Rolls-Royce Dawn. He has a Mercedes-Benz A-Class, a Porsche Cayenne, and a Ferrari Roma locked away as well, so he’s not short of cars to choose from.

 

Summary 

Ja Morant is a promising, extremely skilled basketball player who has made a strong impact on the professional scene early in his career.

Overall, Morant’s career so far can inspire and provide valuable lessons for any player looking to enter professional sports. After he was named the Ohio Valley Conference Player of the Year in both 2018 and 2019 and then drafted by the Memphis Grizzlies, he hasn’t put a foot wrong.

His fans are looking forward to watching him develop into a mature player who will continue to provide entertaining basketball throughout the remainder of his career.

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NBA Players

Cade Cunningham Net Worth

Point guard for the Detroit Pistons, Cade Cunningham, has made millions as one of the best players in the NBA.

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Cade Cunningham Net Worth Profile
Net Worth:$15 Million
Age:24
Salary:$13.9 million
Lifetime Earnings:$31.7 million
Born:September 25, 2001
Height:1.98 m
Country:United States
Source of Wealth:NBA Player
Last Updated:Dec 6, 2025

Introduction

Cade Cunningham is an American professional NBA player for the Detroit Pistons with an estimated net worth of $15 Million.

A rising star in the NBA, Cunningham has quickly established himself as one of the most talented players on the court. Since his career has just started, we can expect to see more of him as he continues building his fortune.

 

Quick Facts

  • Projected to earn $46.4 million for the 2025/26 season
  • Lifetime earnings total $92 million from salary
  • Signed a 5-year, $269.1 million extension with the Detroit Pistons in 2024
  • Seventh most valuable contract in NBA history
  • By 2029, his annual salary will increase to $61.2 million

 

NBA Career

Cade Cunningham was selected as the first overall pick of the Detroit Pistons in the 2021 NBA draft, and he made his debut in the Summer League in August. In October, he made his official NBA debut against the Orlando Magic, recording 2 points, six rebounds, and two assists in 26 minutes.

The following month, he became the youngest player in NBA history to earn 25 points, eight rebounds, and eight assists in a single game, topping Trae Young’s record. He also became the eighth-youngest player to record a triple-double and the youngest in Pistons’ history.

Cade became one of the only rookies in the NBA to earn 34 points, eight rebounds, eight assists, four blocks, and two steals in a single game during a match against the Denver Nuggets in January 2022. By the end of the season, he finished third in Rookie of the Year voting, falling just behind Evan Mobley and Scottie Barnes.

 

NBA Salary

YearTeamSalary
2021/22Detroit Pistons$10,050,120
2022/23Detroit Pistons$10,552,800
2023/24Detroit Pistons$11,055,240
Total Career Earnings:$31,658,160

Cade Cunningham has had one of the most explosive starts to an NBA career we’ve ever seen. Before we get into the details, remember that Cade was born in 2001 and is only 24 years old. The Pistons star was the first overall pick in the 2021 NBA Draft, making his way to Detroit and signing a four-year, $45.6 million rookie contract. That, in and of itself, is a lot of money, and while first picks always receive high-value contracts, in recent draft years this figure has continued to skyrocket. Cooper Flagg, the most recent first-pick, just signed a $62.7 million rookie deal with Dallas.

In any case, for Cade’s first season in the NBA, he earned approximately $10 million in salary. This figure increased to $10.55 million in 2022, $11 million in 2023, and $13.94 million for the final year of the contract.

When it came time for Cunningham to extend his contract in 2025, this 24-year-old secured a five-year $269.1 million extension with the Pistons. This is currently the fourth-highest-value active contract in the league, and will pay Cade an average annual salary of $53.8 million. 

Thus far in his career, Cade Cunningham has earned $92 million in salary, with 50% of that figure earned this year alone. By the end of the 2029/30 season, his career earnings are projected to reach $314.7 million. 

 

Summary 

Cade Cunningham has quickly become one of the rising stars of the NBA, and his career has only just started getting off the ground. Since his career is so new, it is expected that he will continue playing for many more seasons and potentially become one of the most famous players in the sport’s history.

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NBA Players

Jrue Holiday Net Worth

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Jrue Holiday Net Worth Profile
Net Worth:$120 Million
Age:35
Born:June 12, 1990
Gender:Male
Height:1.91 m (6 ft 3 in)
Country of Origin:United States of America
Source of Wealth:Professional NBA Player
Last Updated:Dec 7, 2025

Introduction

Jrue Holiday is an American professional NBA player for the Portland Trail Blazers with an estimated net worth of $120 Million.

 

Quick Facts

  • Projected to earn $30 million for the 2024/25 season
  • Lifetime earnings from salary total $286.7 million
  • Signed a 4-year, $134.4 million contract with the Boston Celtics in 2024
  • Assets include a $6.5 million, 9,222-square-foot home in Newton, Massachusetts

 

NBA Salary

YearTeamSalary
2009/10Philadelphia 76ers$1,514,280
2010/11Philadelphia 76ers$1,627,920
2011/12Philadelphia 76ers$2,674,852
2012/13Philadelphia 76ers$2,674,852
2013/14New Orleans Pelicans$9,713,484
2014/15New Orleans Pelicans$9,904,495
2015/16New Orleans Pelicans$10,595,507
2016/17New Orleans Pelicans$11,286,518
2017/18New Orleans Pelicans$25,686,667
2018/19New Orleans Pelicans$25,976,111
2019/20New Orleans Pelicans$26,231,111
2020/21Milwaukee Bucks$26,231,111
2021/22Milwaukee Bucks$32,413,333
2022/23Milwaukee Bucks$33,665,040
2023/24Boston Celtics$36,861,707
Total Career Earnings:$257,056,988

In 2009, Jrue Holiday signed a four-year rookie contract worth $7.6 million with the Philadelphia 76ers. He earned $1.5 million in his first NBA season and reached $2.7 million a year by the end of his contract.

In 2013, Holiday signed a four-year, $41 million extension with Philadelphia and was immediately traded to the New Orleans Pelicans. Holiday earned $9.7 million in the first year of the deal, increasing to $11.3 million in 2016, his final contract year.

In 2017, he signed a five-year, $126 million contract with the Pelicans. The deal was fully guaranteed, and his average annual salary was increased to $25.2 million. Holiday played the fourth year of the contract with the Milwaukee Bucks, earning $27 million, and forwent the final year of the deal to re-negotiate with the Bucks, signing a four-year extension. Holiday’s extension at Milwaukee was valued at $135 million and was fully guaranteed.

In 2023, after negotiations between several teams, he was traded to the Boston Celtics. He earned $36.9 million with the Celtics in 2023 before signing a new deal with the team in 2024.

Jrue Holiday’s active contract is a four-year, $134.4 million deal. He is estimated to earn $30 million for the upcoming season. Thus far in his career, Jrue Holiday has earned $254.1 million, with $134 million in active guarantees.

 

Endorsements

Regarding shoe endorsements, Jrue Holiday had a lengthy relationship with Adidas but has since signed a multi-year deal with Nike. His earnings from either brand have never been publicly disclosed.

When Forbes listed Jrue among the world’s highest-paid athletes in 2019, they estimated his annual endorsement income at $500,000. What’s interesting about this is that it was one of the lowest salary-to-endorsement ratios of any athlete on the list. For someone earning almost $30 million per year in salary at the time, you would expect them to be earning at least $2-$3 million per year off the court. 

When Forbes put the list together, Holiday’s primary sponsors, other than Nike, included Carnival Corp., Panini, SeatGeek, Smoothie King, and Sprint mobile. Upon checking Jrue’s endorsement portfolio during our latest research, we found that he has one of the largest portfolios in the league, encompassing over 25 brands. Some of these brands, other than those mentioned above, include:

  • Thorne Nutrition
  • JUST Egg
  • UBALL
  • Popeyes
  • Motorola
  • National Guard
  • Amp Human
  • Tonal

Given his extensive endorsement history, we have to assume that his off-court earnings have risen dramatically since 2019. It’s also worth noting that, towards the end of the year, ESPN’s Nick DePaula tweeted that Jrue had just re-signed with Nike on a multi-year deal. This announcement occurred after the Forbes Highest-Paid Athletes list was published. 

 

Real Estate

Newton Home

In May 2024, Jrue Holiday paid $6.5 million for a brand new, 9,222-square-foot, six-bedroom, nine-bathroom home in Newton, Massachusetts. The property includes a wine room, home cinema, walk-in wardrobes, and an indoor sauna.

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