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KSI Net Worth

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KSI Net Worth Profile
Net Worth:$100 Million
Age:32
Born:June 19, 1993
Gender:Male
Height:1.83 m (6 ft 0 in)
Country of Origin:United Kingdom
Source of Wealth:YouTuber/Vlogger
Last Updated:May 17, 2026

Introduction

KSI is an English YouTube personality, rapper, comedian, and actor with an estimated net worth of $100 Million.

He established himself on his YouTube channel, which he created several years ago to record his FIFA games, and has generated millions in revenue through other avenues, including Boxing events, energy drink sales, and music videos.

 

Estimated Net Worth

KSI’s net worth is currently estimated to be roughly $100 Million. When we take a look at KSI’s income streams, there are several that stand out:

  • YouTube Ad Revenue
  • Music Royalties
  • Boxing PPV/Ticket Sales
  • PRIME Hydration 
  • Additional investments & endorsements

This is a ‘PRIME’ example, excuse the pun, of a YouTuber who has been wise to build multiple income streams and businesses through his large audience, instead of relying solely on the YouTube platform. Now that the foundation for these revenue sources has been well established, it’s likely KSI’s net worth will continue to rise in the near future.

 

YouTube Channel

Before the birth of KSI, Olatunji launched a YouTube channel on April 25th, 2008, under the name ‘JideJunior’. The channel featured highlight videos from the video game FIFA, with hip-hop music in the background. One video, called ‘Physics Rap’, featured Olatunji’s own music. The video has gone on to reach 430,000+ views, and the channel itself reached 114,000 subscribers.

KSI launched his official YouTube channel in July 2009, with the videos still revolving around playing FIFA, with the latest FIFA game at the time being FIFA 11. However, this time around, the videos were a little more thought-out than those published on JideJunior. KSI covered various goal highlights, game guides, and updates going on within the FIFA community. He quickly built a large following, mainly among other FIFA fans and players, and used that growth to diversify his channel and career.

As KSI’s channel grew, he gradually started to show more of himself to his audience, with various Q&As, trips, and comedy-skit-style videos. It was also around this time that his brother, Deji, was first featured on his channel. The KSI channel now has over 24 million subscribers and has reached 6 billion views.

 

Music Career

If it wasn’t clear from the initial JideJunior YouTube channel that KSI has always liked to rap, it would become clear in 2011. KSI knew he could leverage his growing audience to pursue passions beyond just playing video games for a living. He hatched an ingenious idea to combine football, a sport his entire audience loved, and hip-hop music, his primary passion.

In December 2011, KSI published a video featuring rapper and YouTuber Randolph, called ‘Heskey Time’, a music video based solely on the popular English Footballer, Emile Heskey. This was the initial birth of KSI’s music career, with the song becoming a hit on iTunes.

On February 18th, 2012, KSI published the video titled ‘Messi VS Ronaldo — Football Rap Battles#1′, featuring fellow YouTuber, Randolph. The video was a comedy-rap battle, where Randolph would rap pretending to be one player, and KSI would be the other. The series would become very popular, with each video gaining millions of views.

Music videos quickly became an important focus for KSI, with the production quality being that of a professional. Since then, KSI has released dozens of songs featuring many world-renowned artists, including Lil Wayne, Lil Durk, Lil Pump, Future, and 21 Savage.

Here are some of KSI’s most popular music videos:

  • Two Birds One Stone
  • Little Boy
  • Ares
  • Adam’s Apple
  • Beerus
  • Lose
  • Patience

 

Boxing Fights

YouTuber boxing has become incredibly popular in recent years, with influencers and YouTubers settling their disputes in the ring. Not only has it become popular, but it also rakes in millions of dollars from PPV and live ticket sales.

The trend began in August 2017 when British YouTubers Joe Weller and Theo Baker uploaded a fight between the pair onto Weller’s YouTube channel. At the time, KSI commented on the video, calling for a fight with the winner.

Thus, the fight between Weller and KSI took place at the Copper Box Arena in London in February 2018. It was thought that around 20 million people had watched the fight, rapidly bringing YouTube Boxing into the public eye.

However, KSI wasn’t done there. KSI immediately challenged the ‘Paul’ brothers and went on to fight Logan Paul later that year, with the match ending in a tie. His brother Deji fought Logan’s brother, Jake, at the same time.

In 2019, KSI and Logan fought once more, this time with the decision going in KSI’s favor. The two matches raked in millions of dollars. KSI has since fought several other YouTubers in the ring, including FaZe Temper and Joe Fournier. In fact, his brother even fought Floyd Mayweather.

 

PRIME Hydration

In 2022, an unlikely partnership formed between KSI and his former rival, Logan Paul. Together, the social media influencers launched a brand-new energy drink line, Prime Hydration. According to Logan, the brand generated $250 million in its first year of sales, which is astonishing. By 2023, sales had reached approximately $1.2 billion worldwide.

However, it was widely reported that sales of Prime fell dramatically throughout 2024 and 2025. This was due to several factors, but specifically the artificial scarcity created around its launch. This tactic caused retailers to overestimate their sales, and so they ordered excessive stock, which they then had to sell at a discount. With discounting already damaging the brand, things got worse when several countries temporarily banned Prime due to concerns that its high caffeine levels were not suitable for children.

As a result, KSI’s personal income from Prime is likely to have dropped significantly, given that the UK turnover alone went from about £120 million ($157 million) in 2023 to around £33 million ($43.3 million) in 2024. Prime’s steep decline also means KSI’s equity in the company is likely to be worth far less than at its peak valuation. Reports also suggest that the likelihood of a buyout, such as Prime being acquired by a major beverage corporation, has decreased. 

 

Cryptocurrency Losses

Between November 2020 and July 2021, KSI invested heavily in cryptocurrencies, initially placing around £2 million ($2.6 million) in Bitcoin and other digital assets. Through trading and leveraging, which involved borrowing funds to make larger bets, he was able to increase his investment to around £7 million ($9.2 million). However, in May 2021, the crypto market crashed, and because he had used leverage, he lost everything, including his original investment. This happened because, although borrowed money can boost returns, it also means losses are larger if prices fall. Despite all of this, KSI has said he still believes in Bitcoin and sees the whole experience as part of learning to invest.

In 2022, he suffered further multi-million-pound losses from other failed crypto trades, including an estimated £2.8 million ($3.65 million) loss on Luna, a cryptocurrency linked to the Terra blockchain, after it collapsed. I

n addition to Bitcoin, KSI also invested in NFTs, with mostly disappointing results. One of his most significant NFT investments was in the Bored Ape Yacht Club, when he bought an NFT for 30 ETH (approximately $51,000 at the time) and sold it for 40 ETH. Although he made a small profit, he later realised that if he had waited, he could have sold it for 82 ETH, more than double what he paid.​ He has since said in interviews that his overall experience with NFTs was one with a few wins but mostly losses.

 

How Does KSI Spend His Money? 

YouTube star KSI loves cars, and he recently moved into his £4.9 million home ($6 million USD). Cars are quite a thing for KSI, and when it comes to his Lamborghini Aventador, he does not pull any punches.

KSI has a Lamborghini Aventador, which was custom wrapped by Yiannimize. His ride comes with a top speed of 217.5 MPH, a 0-60 speed of 2.9 seconds, and is powered by an insane 3.5-liter V12 engine weighing 235 KG. He has also owned a silver Porsche Cayenne, which cost around £56,000. KSI works on YouTube, so he requires solid equipment to make his videos. Equipment can end up costing a fortune if you’re committed. Since it’s his career, we can guarantee he’s dropped tens of thousands on his gear.

Dan Western is a British journalist with a decade's worth of experience in researching financial information of the world's most influential people.

1 Comment

1 Comment

  1. Shreyansh

    Apr 14, 2020 at 12:36 pm

    I love KSI

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Will Smith Net Worth

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Will Smith Net Worth Profile
Net Worth:$350 Million
Age:57
Born:September 25, 1968
Gender:Male
Height:1.88 m (6 ft 2 in)
Country of Origin:United States of America
Source of Wealth:Actor/Rapper
Last Updated:May 17, 2026

Introduction

Will Smith is an American professional actor, rapper, and songwriter with an estimated net worth of $350 Million.

Since transitioning from music to acting in 1990, Will Smith has starred in nearly 100 films and won 96 awards. For a long time, he was consistently ranked among the world’s highest-paid actors, typically commanding a minimum salary of $20 million per film. Despite some setbacks in his early career, including IRS issues while starring on The Fresh Prince of Bel-Air, Smith has since built a substantial fortune.

This profile details our research on Will Smith’s net worth history, film earnings, and other financial events.

 

Quick Facts

  • Typically earns a salary of $20 million per film
  • Earned an estimated $125 million from the Men in Black franchise

 

Net Worth History

YearNet Worth
2010$170 Million
2011$180 Million
2012$190 Million
2013$200 Million
2014$210 Million
2015$220 Million
2016$260 Million
2017$280 Million
2018$300 Million
2019$320 Million
2020$330 Million
2021$340 Million
2022$350 Million
2023$350 Million
2024$350 Million

 

Film Salaries

YearProjectSalary
1990Fresh Prince of Bel Air (Season 1)$750,000
1991Fresh Prince of Bel Air (Season 2)$950,000
1992Where the Day Takes You$50,000
1993Fresh Prince of Bel Air (Season 3)$1,100,000
1993Six Degrees of Separation$500,000
1993Made in America$100,000
1995Bad Boys$2,000,000
1996Independence Day$5,000,000
1997Men in Black$5,000,000
1998Enemy of the State$14,000,000
1999Wild Wild West$7,000,000
2000The Legend of Bagger Vance$10,000,000
2001Ali$20,000,000
2002Men in Black II$20,000,000
2003Bad Boys II$20,000,000
2004I, Robot$28,000,000
2005Hitch$20,000,000
2006The Pursuit of Happyness$20,000,000
2007I am Legend$25,000,000
2008Hancock$20,000,000
2012Men in Black 3$100,000,000
2016Suicide Squad$20,000,000
2017Bright$20,000,000
2019Aladdin$12,500,000
2019Gemini Man$12,500,000
2020Bad Boys for Life$17,000,000
2021King Richard$60,000,000
2022Emancipation$35,000,000
2024Bad Boys: Ride or Die$25,000,000
Total Calculated Earnings:$521,450,000

While still working on The Fresh Prince of Bel-Air, Smith was paid minor sums for his first few films. This included $50,000 for Where the Day Takes You (1992), $500,000 for Six Degrees of Separation (1993), and $100,000 for Made in America (1993).

 

Bad Boys Salary

It wasn’t until 1995 that he earned his first seven-figure salary for a film. Smith earned $2 million starring in Bad Boys (1995). The sequel, Bad Boys II (2003), earned him $20 million. The most recent films, Bad Boys for Life and Bad Boys: Ride or Die, earned him $17 million and $25 million, respectively.

There have been reports that Will would receive a 20% cut of the profits from Bad Boys II, which would have been worth an additional $20-$30 million; however, nothing has been confirmed. He’s estimated to have earned $64 million from the franchise.

 

Men in Black Trilogy Salary

Two years after starring in the first Bad Boys film, Will was paid $5 million for Men in Black (1997). He earned $20 million for Men in Black II (2002) and a $20 million upfront salary for Men in Black 3 (2012), but also received 10% of the gross backend, which amounted to roughly $80 million. He’s estimated to have earned $125 million from the franchise.

 

King Richard Salary

Smith was paid an upfront salary of $20 million for King Richard (2021) and was expected to earn tens of millions in back-end compensation from box-office profits. However, Warner Bros. released the film on HBO Max instead due to the pandemic; a tactic they used with many of their films at the time. They paid Will a flat $40 million bonus to compensate for the loss of backend, bringing his total for the film to $60 million.

 

Other Notable Film Salaries

During the 1990s, between filming Bad Boys and Men in Black, Smith earned seven- and eight-figure salaries from other projects. In 1998, he earned $14 million for Enemy of the State and $7 million for Wild Wild West in 1999.

Once the 21st century began, Smith earned $10 million for The Legend of Bagger Vance. A year later, he earned his first $20 million salary from starring in Ali. Since then, Will has commanded at least $20 million per project, including I, Robot ($28 million), Hitch ($20 million), The Pursuit of Happyness ($20 million), I Am Legend ($25 million), and Hancock ($20 million).

 

Highest-Grossing Movies

Smith’s highest-grossing films include the franchises for which he’s most recognized, Men in Black and Bad Boys. However, his top-grossing movie was 2019’s Aladdin, which grossed $1.05 billion worldwide. This is Will Smith’s only movie to gross over $1 billion. 

As for Men in Black, all three of the films in the trilogy made it to the top ten. Men in Black 3 is Smith’s fourth-highest-grossing film, with $654 million in worldwide box office revenue. The original ranks sixth, grossing $589 million, while Men in Black II ranks eighth at $445 million. The two most recent Bad Boys movies just made the list, coming in ninth and tenth place. The Men in Black franchise grossed nearly $1.7 billion, and Bad Boys grossed $1.14 billion.

Here’s a complete list of Will Smith’s ten highest-grossing films at the box office:

  1. Aladdin – $1.05 Billion (2019)
  2. Independence Day – $817 Million (1996)
  3. Suicide Squad – $749 Million (2016)
  4. Men in Black 3 – $654 Million (2012)
  5. Hancock – $629 Million (2008)
  6. Men in Black – $589 Million (1997)
  7. I Am Legend – $585 Million (2007)
  8. Men in Black II – $445 Million (2002)
  9. Bad Boys for Life – $427 Million (2020)
  10. Bad Boys: Ride or Die – $390 Million (2024)

 

Real Estate

Over the years, Will and Jada Pinkett Smith have owned real estate worth $100 million worldwide. In 2003, they reportedly purchased a plot of land in Calabasas, California. Some outlets report it as 150 acres, though realtor websites list it as 14.6 acres. The couple spent roughly seven years building a custom 22,000-square-foot, six-bedroom, thirteen-bathroom mansion on the property. The home also features an outdoor pool, a full-size basketball court, and a tennis court. They briefly listed it for sale at $42 million in 2014, but never sold it.

Prior to this, the couple lived in an 8,703-square-foot home in Thousand Oaks. Smith purchased the property for $1.8 million in February 1995 and sold it for $2.3 million in September 2003. 

More recently, in October 2020, they purchased a 12,402-square-foot, five-bedroom, eight-bathroom mansion in the Hidden Hills. This property features numerous amenities, including an outdoor pool, a tennis court, a theatre room, a wine cellar, walk-in closets, and a billiards room. The couple paid $7.95 million for the home, and according to Zillow, it’s currently valued at roughly $10.7 million.

 

Philanthropy

Will Smith and Jada have their own foundation, “The Will and Jada Smith Family Foundation”, which has given over $1 million to charities and other organizations. Their biggest beneficiaries have been Christian churches, the Scientology organization, and Mosques.

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Net Worth

J Cole Net Worth

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J Cole Net Worth Profile
Net Worth:$60 Million
Age:41
Born:January 28, 1985
Gender:Male
Height:1.88 m (6 ft 2 in)
Country of Origin:United States of America
Source of Wealth:Professional Rapper/Singer
Last Updated:May 17, 2026

Introduction

J. Cole is an American professional rapper, singer, and producer with an estimated net worth of $60 Million.

Thus far in his career, J Cole has released seven studio albums and sold well over 100 million records worldwide. When you factor in his most recent co-headlining tour with Drake and 21 Savage, named the It’s All a Blur Tour, the rapper has recorded gross revenues exceeding $430 million from concerts and tours. J. Cole has been one of the highest-earning men in hip-hop for more than a decade, earning anywhere between $7 million and $35.5 million per year.

This profile details our research into J. Cole’s net worth, earnings history, tour revenues, and anything else connected to his wealth.

 

Quick Facts

  • Gross revenues of more than $430 million from concerts and tours
  • Sold over 120 million records in the United States
  • Peak annual earnings of $35.5 million in 2018
  • Earned an estimated $117.5 million between 2014 and 2019

 

Earnings History

YearEarnings
2014$7,000,000
2015$11,000,000
2016$14,000,000
2017$19,000,000
2018$35,500,000
2019$31,000,000
Total$117,500,000

Between 2014 and 2019, J. Cole earned an estimated $117 million and consistently ranked among the highest-paid rappers globally. In 2014, he reportedly earned $7 million from all endeavors, but by 2016, his annual income had doubled to $14 million.

The highest-earning years of Cole’s career came in 2018 and 2019, when he earned an estimated $35.5 million and $31 million, respectively. This was primarily due to the 2018 release of his album KOD, which sold 397,000 copies in its first week. Following the release, J. Cole embarked on the KOD Tour, which significantly contributed to his $95 million in gross tour revenue.

Between 2014 and 2019, J. Cole earned an estimated $117.5 million from all endeavors.

 

Tour History

A substantial portion of J. Cole’s net worth has been amassed from touring. His first three solo headlining tours occurred between 2015 and 2018, beginning with the 2014 Forest Hills Drive Tour. The third leg of the tour commenced on July 12, 2015, and lasted only a few months, ending on September 4. According to Billboard, this North American leg grossed approximately $16.4 million.

 

4 Your Eyez Only World Tour

Two years later, in June 2017, J. Cole embarked on his second major tour, which was the 4 Your Eyez Only World Tour. Spanning six months, three legs, and 62 shows across North America, Europe, and Oceania, the tour reportedly grossed $35.6 million in revenue.

 

KOD Tour

The following year, J. Cole embarked on the KOD Tour, which was produced by Live Nation and featured Young Thug as a supporting artist. The tour commenced in August 2018 and concluded in October. Now, the revenue figures aren’t as well documented; however, Pollstar previously reported that two performances in Los Angeles grossed a combined $2.2 million, and shows at Madison Square Garden grossed $1.4 million.  

All things considered, it’s believed that the KOD Tour grossed somewhere between $25 million and $35 million in total.

 

Collaborative Tours

In J. Cole’s most recent tours, he has collaborated with other artists. The first of which was The Off-Season Tour in 2021, co-headlining with 21 Savage and reportedly grossing between $20 million and $30 million.

In July 2023, J. Cole, 21 Savage, and Drake launched the It’s All a Blur Tour, which became the most successful tour of Cole’s career. Comprising 80 shows across North America, several other artists joined as supporting acts, including Central Cee, Lil Yachty, and Lil Durk. The tour reportedly grossed $320.5 million in revenue, which, even when divided by three, would still exceed the revenue of all of J. Cole’s previous tours combined.

 

Real Estate

In June 2014, J. Cole paid $121,000 for his childhood home at 2014 Forest Hills Drive in Fayetteville, North Carolina. The home clearly means a lot to him, since he used the property’s address as the title for his 2014 studio album. Hence why we mentioned the full address above. The 1,000-square-foot, four-bedroom, two-bathroom home is currently valued at $205,000, and he is still the registered owner. According to reports, the rapper had plans to turn this property into rent-free accommodation for single mothers.

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Bradley Chubb Net Worth

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Bradley Chubb Net Worth Profile
Net Worth:$25 Million
Age:29
Born:June 24, 1996
Gender:Male
Height:1.93 m (6 ft 4 in)
Country of Origin:United States of America
Source of Wealth:Professional NFL Player
Last Updated:May 18, 2026

Introduction

Bradley Chubb is an American professional NFL outside linebacker for the Buffalo Bills with an estimated net worth of $25 Million.

During his eight NFL seasons with the Denver Broncos, Miami Dolphins, and Buffalo Bills, Bradley Chubb has recorded 154 tackles, 99 assists, and 39.5 sacks. He has earned approximately $98.28 million in salary and bonuses, averaging about $12.28 million annually, in addition to endorsement income.

In this profile, we analyze Bradley Chubb’s net worth, NFL contracts, salary, and other financial details.

 

Quick Facts

  • Projected to earn $15 million for the 2026 season
  • Lifetime earnings total $98.3 million from salary & bonuses
  • Signed a 5-year, $110 million extension with the Miami Dolphins in 2022

 

NFL Contracts & Salary

YearTeamSalary
2018Denver Broncos$18,426,124
2019Denver Broncos$1,726,881
2020Denver Broncos$3,096,675
2021Denver Broncos$4,368,806
2022Miami Dolphins$14,062,445
2023Miami Dolphins$19,500,000
2024Miami Dolphins$20,530,000
Total Career Earnings:$87,362,487

Denver Broncos Contract & Salary

The Denver Broncos selected Bradley Chubb as the fifth overall pick in the 2018 NFL Draft. Shortly thereafter, Chubb signed a four-year, $27.3 million rookie contract with the team, which was fully guaranteed. According to reports, the lion’s share of the value ($17.9 million) was actually paid out as a signing bonus. As a result, Chubb earned $18.4 million for his very first season in the league. That’s an impressive sum of money for someone to earn in their rookie year.

Naturally, Chubb’s income for the other three years was much, much lower. He reportedly earned $1.73 million in 2019, $3.1 million in 2020, and $4.37 million for the fourth and final year of the deal.

 

Miami Dolphins Contracts & Salary

In 2022, Chubb signed a 5-year contract with the Miami Dolphins, worth $110 million. He took home a total of just under $14.1 million for the year, including his $13.5 million signing bonus. The following year, he earned approximately $19.5 million, and in 2024, he took home a career-high $20.45 million. Chubb’s contract with the team was renegotiated to a new three-year, $54.5 million deal in 2025. However, after just a single season, he was released by the Dolphins.

As a result, despite signing $164.5 million worth of contracts in Miami, he earned just $65 million. 

 

Buffalo Bills Contract

Following his release from the Dolphins, Bradley Chubb signed a three-year, $43.5 million contract with the Buffalo Bills, of which $26.97 million was guaranteed. The contract also included a $12 million signing bonus, which reports suggest will be paid out over a four-year period. Chubb is set to earn $1.985 million in base salary for the 2026 season.

 

Endorsement Deals

As far as we’re aware, Bradley Chubb was never much of an endorsement draw and didn’t rely on additional income off the field. It appears he has previously appeared in ad campaigns for Panini and Publix, though little else is known.

 

Real Estate

According to reports, in February 2023, Bradley Chubb paid $3.5 million for a newly-built, four-bedroom home in Florida, comprising almost 5,000 square feet of living space. The home sits on 2.5 acres of land and features an outdoor pool and a three-car garage.

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