Introduction

Stassie Karanikolaou is an American social media star and model with an estimated net worth of $4 Million.

Legal Issues & Lawsuits

In February 2025, Karanikolaou was named as a defendant in a class action lawsuit. The plaintiffs, a group of 10 individuals led by Amanda Bengoechea, claimed they were misled into purchasing Shein products at inflated prices. They stated that this was due to undisclosed paid promotions by influencers, including Karanikolaou. It was filed in the Northern District of Illinois against the fashion brand Shein and a group of influencers, including Karanikolaou.

It was alleged that they had failed to adequately disclose paid endorsements, thereby violating Federal Trade Commission (FTC) guidelines and state consumer protection laws. The FTC requires influencers to disclose whether a post is an advertisement or sponsored. Reviews of sponsored products must also be truthful and contain no false claims. As of now, the case remains ongoing, and there is currently no financial outcome.

Social Media

​​Karanikolaou has successfully turned her social media presence into a fully fledged career. Since 2017, she has specifically grown her following on Instagram and TikTok. Her ties to the Kardashian-Jenner family circle gained her millions of followers, and she has become one of the most well-known influencers. Karanikolaou’s large following has enabled her to collaborate with big names in the fashion and beauty industries.

Some of the companies she has worked for include Khloe Kardashian’s Good American, Rihanna’s Savage x Fenty, and Pretty Little Thing. She has also collaborated with swimwear brands, including White Fox Swim, Elise x Elisia, and Hoaka Swimwear. She has also collaborated with Skims, Kim Kardashian’s shapewear and clothing line, and endorsed Poppi, a gut-healthy soda brand popular on TikTok.

Sunny Vodka

In 2022, Karanikolaou co-founded Sunny Vodka alongside DJ and entrepreneur Zack Bia. The venture was her first move into the beverage and lifestyle space. Sunny Vodka is distilled in California and marketed as a clean, gluten-free spirit, aligning itself with wellness-conscious Gen Z and millennial consumers. Sunny Vodka quickly gained popularity, partly thanks to Karanikolaou’s influencer network, which helped build awareness through Instagram and pop-up events.

Stassie Home

In the same year, Karanikolaou expanded into the lifestyle and interior space with her brand, Stassie Home. It featured a wide range of luxury homeware items, all at an affordable price. Her target market consists of young women who want glassware, bedding, vases, table settings, and home accessories that embody the Karanikolaou style.

She also employed a similar selling strategy previously used by other social media influencers, offering her products in stores such as HomeGoods, T.J. Maxx, Marshalls, Ross, and Amazon, thereby making them more accessible to a broader market.

Cupshe Partnership

In 2023, Karanikolaou continued to build her brand by teaming up with the popular swimwear brand Cupshe. Together, they launched her Oasis collection, which featured one-piece swimsuits, cover-ups, and matching bikini sets. Every item was carefully designed to match Karanikolaou’s style, with a focus on helping women feel confident in swimwear. The sizes went up to 3X, and prices varied from $37 for a one-piece swimsuit to bikini sets priced between $14.99 and $29.99.

Karanikolaou promoted the launch on her Instagram and TikTok accounts, sharing behind-the-scenes and styling tips to build a buzz before the release. Her fans loved the collection, and several pieces sold out shortly after launch.

Karanikolaou has strategically developed her brand and transformed it into a business empire. She understands what her audience wants and sells her products at an affordable price. While detailed earnings from her businesses aren’t publicly available, her brand partnerships, endorsements, and product launches could suggest that she’s earning well into the millions.

Real Estate

Karanikolaous invested some of her newfound wealth into buying a luxury home in Sherman Oaks, LA, in February 2022. She paid $4.325 million for the 5-bedroom, 6-bathroom property. The two-story house spans approximately 4,700 square feet, featuring high ceilings and hardwood floors.

The black and white kitchen has a large island and a butler’s pantry. The main bedroom features marble floors, a large fireplace, and a walk-in closet with fitted storage. It also opens out into a luxury bathroom with a huge spa-style tub and two vanity areas. The bathroom also features a stunning private balcony that overlooks the outdoor area.

This part of the property is more like a private resort than a garden. It has a luxurious swimming pool with a Jacuzzi, a BBQ area, a fireplace, and attractive landscaping. The home has ample space for her content creation business and entertaining family and friends, aligning perfectly with her social media status.

Quick Facts

• Earned an estimated $91.9 million between 2005 and 2016
• Peak annual earnings of $13.5 million in 2011
• Lost $5.1 million worth of endorsements after drug use allegations

Career Overview

Kate Moss began her modeling career in 1988 when she was spotted at JFK International Airport in New York City. Sarah Doukas, the founder of Storm Model Management, discovered moss. She began appearing in the British magazine The Face, with pictures taken by Corinne Day.

When Moss turned 18, she was already the face of Calvin Klein and a model for the perfume Obsession, which she modeled with actor Mark Wahlberg. The advertisement was her major breakthrough, and she gained worldwide recognition.

In 1993, Moss was featured in British Vogue magazine for the first time. She appeared on several covers and collaborated with supermodels, including Naomi Campbell, Claudia Schiffer, and Cindy Crawford.

A few years later, Moss appeared in the short film Blackadder: Back & Forth, which was a screen comedy. Moss also appeared in several well-known fashion magazines in the UK, the US, and France, including Vogue, W, Another Man, The Face, and Vanity Fair. Since then, Moss has been a popular fashion icon. Her badass attitude and size zero have influenced people all over the world.

Earnings History

Between 2005 and 2016, Kate Moss was consistently ranked among the world’s highest-paid models, earning a combined $91.9 million during this period. In 2005, Moss earned an estimated $5 million, which reportedly would have been much higher if she hadn’t lost her lucrative endorsement deals that year.

Still, Moss’ earnings gradually rose, reaching $8 million in 2006 and $9 million in 2007. In any given year, she would typically earn between $4.5 million and $9 million. However, 2011 was the standout year for Kate, bringing in an estimated $13.5 million.

Lost Endorsement Deals

Moss faced a significant setback in 2005 when allegations of her drug use led to the loss of several lucrative endorsement deals. Brands like Chanel, Burberry, and Gloria Vanderbilt dropped Moss, causing an annual loss of up to £4 million ($5.1 million). At the height of her career, Moss earned approximately £9 million ($11.5 million) annually from her campaigns, making the losses all the more impactful.

Despite the fallout, Christian Dior opted to maintain their partnership, recognizing Moss’s value and influence even in light of the controversy surrounding her public image. This decision provided Moss with critical financial support during a turbulent time, enabling her to stabilize and rebuild her career. In 2006, Moss signed a £5 million ($6.4 million) two-year contract with Rimmel, significantly contributing to her efforts to restore her professional reputation.

Moss’s ability to rebound from the scandal underscores her resilience in an industry known for its fickleness. Despite allegations of drug use, legal challenges, and financial setbacks, Moss continued to rebuild her career and reclaim her position as a top model and brand ambassador, ultimately reestablishing herself as one of the most sought-after figures in fashion.

Highlights

Here are some of the best highlights of Kate Moss’ career:

• Discovered in an airport (1988)
• Storm Model Management (1988)
• H&M (2005)
• 18 contracts with famous brands (2006)
• Sculpted in the British Museum (2008)
• Ambassador of ‘Mango (2011)
• British Fashion Award (2013)
• Magazine ‘Time’ (Named her one of the most influential people)
• Forbes (Became second on the top-earning list, 2012)

Introduction

Kendall Jenner is an American reality TV show star and supermodel with an estimated net worth of $60 Million.

Jenner initially gained recognition when she appeared in the famous reality show Keeping Up with the Kardashians. The show debuted on October 14, 2007, and has become one of the most popular shows in television history. She is signed by The Society Management in New York and Elite Model Management in Paris, Milan, and London.

Quick Facts

• Earns approximately $1.75 million per sponsored Instagram post
• Earned an estimated $58.5 million between 2015 and 2018
• Paid a $90,000 settlement figure for her involvement in promoting Fyre Festival

Instagram Earnings

Jenner’s Instagram following has grown significantly over the last decade. In 2014, she had just 16 million followers on the platform; today, that number sits at 289 million. As a result, the amount Kendall can charge for sponsored posts on Instagram has skyrocketed. 

According to reports, in 2015, Jenner charged an estimated $100,000 per Instagram post. In 2019, this number increased to $500,000 per post. As her followers grew into the hundreds of millions, the figure crossed the $1 million per post milestone. By 2022, she reportedly earned an estimated $1.29 million per post, and according to recent estimates, she is now able to command $1.75 million. Being the 11th most followed account on the platform has its perks.

Earnings History

Between 2015 and 2018, Kendall Jenner was consistently ranked among the world’s highest-paid models. Forbes listed Jenner as the 16th highest-paid model in 2015, earning an estimated $4 million for the year. This was primarily due to her contracts with Estee Lauder and Calvin Klein; however, the exact amount she earned from each individually is unknown. Her income was supplemented with brand endorsement deals for Fendi, Karl Lagerfeld, and Marc Jacobs. 

However, her estimated earnings increased by 150% the following year, reaching $10 million. Forbes later stated in a separate article that she earned $17 million in 2016. Since the publication typically calculates earnings from June 2015 to June 2016, we assume the $10 million estimate was based on that period. 

In 2017, Jenner’s earnings jumped again to $22 million, with a similar figure of $22.5 million for 2018. This figure made her the highest-paid model for two consecutive years, thanks to leveraging her 80 million-plus Instagram followers (now 289 million). The most significant contributions to her income during this period came from high-value contracts with brands such as Adidas, Estee Lauder, and Calvin Klein.

Fyre Festival Lawsuit

In 2017, Kendall was paid approximately $275,000 to promote Billy McFarland‘s Fyre Festival on her social media accounts. The festival was to take place on an exotic private island, and much of the promotional material featured famous influencers partying on yachts. However, the festival resulted in a chaotic disaster, and the public was misled about the event’s accommodations and amenities. McFarland was sentenced to six years in federal prison for two counts of wire fraud and making false statements to a federal law enforcement agent.

In August 2019, Gregory Messer filed a lawsuit against Kendall Jenner in the U.S. Bankruptcy Court. Messer alleged that Jenner failed to disclose to her followers that she was paid for the promotion and intentionally misinformed the public. Kendall later agreed to pay a settlement of $90,000 for her involvement in promoting the Fyre Festival.

Highlights

Here are some of the best highlights of Kendall Jenner’s career:

Filmography

• Keeping Up with the Kardashians (TV show 2007-present)
• E! True Hollywood Story (Documentary, 2008)
• Kourtney and Khloe Take Miami (TV show 2009)
• America’s Next Top Model Cycle 18 (TV show 2012)
• Billboard Awards (Co-host with Kylie Jenner, 2015)
• I am Cait (Documentary, 2015)
• Victoria’s Secret Fashion Show (2015)
• MTV Movie Awards (2016)

Awards

• Teen Choice Awards (2013)
• Model.com MDX Model of the Year Awards (2015)
• IADAS: The Lovie Awards (Internet Video: Viral video, 2015)
• British Fashion Awards (International model, 2016)
• Teen Choice Awards (Choice model, 2017)
• Daily Front Row Fashion Media Awards (Fashion Icon Of The Decade, 2017)