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Serena Williams Net Worth

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Serena Williams Net Worth Profile
Net Worth:$350 Million
Age:44
Born:September 26, 1981
Gender:Female
Height:1.75 m (5 ft 9 in)
Country of Origin:United States of America
Source of Wealth:Professional Tennis Player
Last Updated:Oct 9, 2025

Introduction

Serena Williams is an American professional tennis player with an estimated net worth of $350 Million

 

Earnings & Prize Money

YearPrize Money
1995$240
1996$0
1997$37,927
1998$239,945
1999$2,551,255
2000$926,818
2001$2,086,263
2002$3,657,826
2003$2,249,038
2004$1,824,798
2005$1,076,226
2006$131,705
2007$2,100,064
2008$3,852,173
2009$6,220,586
2010$4,266,011
2011$1,978,930
2012$6,828,831
2013$12,085,572
2014$8,867,298
2015$10,582,642
2016$7,675,030
2017$2,704,680
2018$3,770,170
2019$4,297,685
2020$1,091,151
2021$884,004
Total:$91,986,868

In 1995, Serena Williams competed in her first professional tournament, earning just $240 for the year. By 1997, her winnings had increased to $37,927, and just a year later, she had her first six-figure year, taking home $239,945.

In 1999, Williams won her first official Grand Slam title at the US Open, earning $750,000 in prize money. That year, she also won the Grand Slam Cup, which earned her $900,000. In total, she earned $2.55 million for the year.

From 2000 to 2005, Williams typically earned anywhere between $900,000 and $3.66 million annually. She earned the latter figure in 2002 when she won all three of the Grand Slam tournaments she competed in. This included $818,000 for winning the US Open, $632,000 for winning Wimbledon, and $679,000 for winning the French Open. 

Williams took a short break in 2006, earning just $131,705. However, she returned in 2007 and picked up right where she left off. From 2009 to 2016, Serena was at the peak of her career, earning between $6.8 million and $12.1 million annually in prize money. Her two most successful years were 2013 and 2015, during which she earned $12.1 million and $10.6 million, respectively.

In 2013, she won eight singles tournaments, including the WTA Championships, which paid out $2.15 million in prize money. She also had two other seven-figure paydays: $3.55 million for winning the US Open and $1.87 million for winning the French Open.

 

Total Prize Money

Throughout her professional tennis career, Serena Williams earned an estimated $92 million in prize money, with $89.15 million coming from singles tournaments. She also earned roughly $2.84 million from doubles tournaments, most of which she entered with her sister Venus. According to the WTA, Serena earned a total of $94.8 million, which we assume includes bonuses from winning various Grand Slams. 

How does this compare to her sister, Venus Williams?

Venus earned approximately $42.6 million from prize money during her career. Serena and Venus both had successful careers with high longevity. They competed against each other in Grand Slam tournament finals on nine occasions, with Serena winning seven and losing two. 

 

Endorsement Income

Despite earning $94.8 million on the court, the bulk of Serena’s income has been generated through her highly lucrative endorsement deals. In fact, since 2013, she has earned approximately $326 million from endorsements alone. That’s almost quadruple the figure she earned from prize money. Estimates of her annual endorsement income are as follows:

  • 2013 – $12 million
  • 2014 – $11 million
  • 2015 – $13 million
  • 2016 – $20 million
  • 2017 – $19 million
  • 2018 – $19 million
  • 2019 – $25 million
  • 2020 – $32 million
  • 2021 – $40 million
  • 2022 – $45 million
  • 2023 – $45 million
  • 2024 – $45 million

Puma Contract

In February 1998, Serena Williams signed a five-year, $13 million endorsement contract with Puma. The company was reportedly not involved in tennis at the time, but saw Serena’s potential and wanted to be a part of it. Williams also received offers from Nike, but turned them down as she felt Puma was the best fit for her. Serena was just sixteen years old at the time.

 

Nike Endorsement Contract

When Serena’s contract with Puma concluded in 2003, she signed a five-year, $40 million contract at Nike, equating to at least $8 million per year. She was also awarded various performance bonuses, potentially earning up to $11 million per year in total. The contract broke the record for the most valuable endorsement deal ever signed by a female athlete.

 

Additional Endorsements

Throughout the years, Williams has endorsed an extensive portfolio of brands, including:

  • AT&T
  • Audemars Piguet
  • Beats by Dre
  • Gatorade
  • Gucci
  • IBM
  • Intel
  • JP Morgan Chase
  • Lincoln Motor Company
  • Subway
  • Wilson

 

Miami Dolphins Investment

In 2009, both Serena and Venus Williams reportedly invested a total of $10 million in the Miami Dolphins, which equated to an estimated 1% stake in the NFL team. Surprisingly, this made the sisters the first African American women to own a stake in an NFL franchise.

At the time, the team was worth approximately $1 billion, and according to Forbes’ most recent calculations, the Dolphins are now worth $6.2 billion. If it’s the case that the sisters did not sell their stake or have it diluted, and they own 0.5% each, Serena’s stake is likely worth around $31 million.

 

Angel City FC Investment

In 2020, Natalie Portman teamed up with entrepreneurs Kara Nortman and Julie Uhrman to co-found Angel City FC, a women’s soccer team in Los Angeles. During the same year, Williams joined the ownership group, investing in the team alongside her husband and their daughter.

Williams’ daughter was just two years old when she was named a co-owner, making her the youngest owner of a professional team. Although the amount that the family invested remained private, it was reported that they were the largest shareholders at the time of the launch. When asked why she had involved her daughter, Williams stated that she wanted to teach her about entrepreneurship and leadership from an early age. In addition, having grown up in nearby Compton, Williams was eager to support women’s sports in her hometown while using her expertise to help establish a new, female professional soccer team.

In 2022, Angel City FC began preparing for the upcoming National Women’s Soccer League season, and with tickets selling well, major brands such as Gatorade and DoorDash joined as key sponsors. It was these sponsorships that helped Angel City FC bring in around $31 million in 2023, with $11 million coming from the brand deals alone. During their debut year, Angel City FC finished 5th in the league and earned a spot in the playoffs, a huge accomplishment for a new club. A year later, the club sold a majority stake to Walt Disney CEO Bob Iger and his wife, Willow Bay. The couple invested $50 million in the club, increasing its value to $250 million, the highest for any club in the history of women’s sports.

Following the sale, Williams and her family retained some of their shares, though the exact amount has not been disclosed. However, Williams remains a minority owner, and although she is not actively involved in the club’s daily operations, she participates in ownership decisions and continues in her role as an ambassador for the club.

Dan Western is a British journalist with a decade's worth of experience in researching financial information of the world's most influential people.

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MMA Fighters

Randy Couture Net Worth

Randy Couture is a UFC Hall of Famer that helped put the company on the map while finding mainstream success as a Hollywood action star.

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Randy Couture Net Worth Profile
Net Worth:$7 Million
Age:62
Born:June 22, 1963
Gender:Male
Height:1.85 m
Country of Origin:United States of America
Source of Wealth:Professional MMA Fighter
Last Updated:Oct 9, 2025

Introduction

Randy Couture is an American professional actor and former MMA fighter with an estimated net worth of $7 Million.

 

Early Career 

In his teenage years, Randy Couture joined the U.S. Army, where he was part of the wrestling team. Upon discharge, he attended Oklahoma State University, where he won gold at the Pan American Games. He served in the military from 1982 to 1988, finished college in 1992, and then became an Olympic alternate afterward.

 

MMA Career 

On May 30, 1997, Randy Couture made his UFC debut with two matches, defeating both Tony Halme and Steven Graham in the UFC 13 Heavyweight Division Tournament.

Just a few months later, Couture won against Vitor Belfort to set up a UFC Heavyweight Championship match against Maurice Smith, winning via majority decision. Couture lost his title due to a contract dispute with UFC and fought in Japan before returning in 2000 to defeat Kevin Randleman and reclaim his title.

Throughout his career, Couture would have five title reigns across the heavyweight and light heavyweight divisions and fought the likes of Chuck LiddellBrock Lesnar, and Tito Ortiz. During the back half of his career, Couture began an acting career and starred alongside Sylvester Stallone and Jason Statham in the Expendables series.

 

UFC Earnings

YearEventOpponentDisclosed Purse
2004UFC 46Vitor Belfort$120,000
2006UFC 57Chuck Liddell$250,000
2007UFC 68Tim Sylvia$250,000
2007UFC 74Gabriel Gonzaga$285,000
2008UFC 91Brock Lesnar$250,000
2009UFC 102Antonio Nogueira$310,000
2010UFC 118James Toney$250,000
Total Career Earnings:$1,695,000

Similar to most professional MMA fighters, not all of Randy Couture’s fight purses are public knowledge. There’s also a substantial difference between disclosed purses and the fighter’s total purse, which includes PPV revenue. The table above highlights seven fights where Couture’s salary was disclosed. However, several reports suggest he was also earning a hefty sum from pay-per-view shares. We’ll get to that in just a second.

Randy’s earliest recorded purse was $120,000 for his loss to Vitor Belfort at UFC 46. During the peak of his career, Couture typically earned a base salary of $250,000 per fight. This was the case for the majority of his fights, including against James Toney, Brock Lesnar, and Tim Sylvia. Each of these bouts earned him $250,000. 

When Randy fought Gabriel Gonzaga in 2007, he earned $250,000 plus an additional $35,000 for Fight of the Night. For his third fight with Chuck Liddell at UFC 57, Couture received a base pay of $225,000. Finally, when he fought Antonio Nogueira at UFC 102 in 2009, Couture earned $250,000 for the fight and a $60,000 bonus for Fight of the Night, totaling $310,000.

This brings his total disclosed pay to $1.7 million from these seven fights. However, this doesn’t even account for a quarter of his 30 professional fights, and doesn’t account for PPV earnings.

 

Pay-Per-View Earnings

A fighter’s income from PPV revenue is not often disclosed to the public and varies significantly depending on the fighter and the number of buys an event receives. In Couture’s case, this is where things get interesting. In 2007, Randy claimed that the UFC wasn’t being honest about fighter pay, and that he was “being taken advantage of” by the promotion. Couture said he felt that his compensation wasn’t adequate, given his history as a primary face for the UFC. 

In response, the company’s CFO, John Mulkey, put out a statement, claiming that Couture had earned a total of $2.9 million for 2007 alone. He went on to say that for the year, Randy earned $1.2 million from UFC 68, $1.1 million from UFC 74, a $500,000 signing bonus, and $160,000 for his commentary work. Documentation for cashed checks from these two events highlights $924,000 and $787,000 in earnings for UFC 68 and 74, respectively.

UFC president Dana White later claimed that Couture was earning $3.25 million per fight, although this figure has never been backed up with documentation. The relationship between White and Couture soured during the 2007 pay dispute and lawsuit.

 

Real Estate

In March 2007, Randy Couture paid $828,000 for a 3,743-square-foot, four-bedroom, four-bathroom home in Las Vegas, Nevada. Based on the public records, he still owns the house, which now has an estimated value of $1 million, and costs him approximately $4,600 in annual property taxes.

 

Summary 

When you think of the UFC, Randy Couture might be the first UFC fighter that you think of because of his impact. Couture was there with the early days of the company and helped to make it popular in the mainstream while making himself a star. Now a retired mixed martial artist, Couture continues his career as an actor and coach, building on his legacy in the sport.

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MMA Fighters

Junior Dos Santos Net Worth

Junior Dos Santos came to the UFC at a young age and became one of the highest-paid members of the company’s heavyweight division.

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Junior Dos Santos Net Worth Profile
Net Worth:$10 Million
Age:41
Born:January 30, 1984
Gender:Male
Height:1.93 m
Country of Origin:Brazil
Source of Wealth:Professional MMA Fighter
Last Updated:Oct 10, 2025

Introduction

Junior Dos Santos is a Brazilian professional MMA fighter with an estimated net worth of $10 Million.

 

Early Life 

Junior Dos Santos was born on 30 January 1984 in Cacador, Brazil, and trained in multiple martial arts and boxing while growing up. Much of Dos Santos’ training came in the form of Brazilian Jiu-Jitsu, although it wasn’t until he was in his early twenties that he began to train more seriously.

Dos Santos proved to be a natural in mixed martial arts and quickly joined the professional ranks at the age of 22. He would win his first five matches easily, as he defeated every opponent in the first round, including a 50-second submission victory.

 

MMA Career 

Just two years after turning pro, Dos Santos made his UFC debut with a victory over Fabricio Werdum and would go on a winning streak that included takedowns of Mirko Cro Cop, Gabriel Gonzalez, and Roy Nelson.

After defeating Nelson, Dos Santos was placed into the UFC Heavyweight Title Eliminator, where he defeated Shane Carwin and Cain Velasquez to earn the UFC Heavyweight Championship. He would successfully defend the title against Frank Mir, but lost his rematch to Cain Velasquez, as well as the rubber match.

From December 2014 to March 2019, Dos Santos took on the likes of Stipe Miocic, Alistair Overeem, and Derrick Lewis, but lost his final four UFC matches. After losing to Ciryl Gane in late 2020, Dos Santos’ time with UFC came to an end, and he joined Eagle FC, where he lost his first match against Yorgan De Castro in May 2022.

 

UFC Earnings

During our research into Junior dos Santos’ fight earnings, particularly within the UFC, we found information relating to just nine of his thirty professional fights. The majority of these fights occured between 2010 and 2013, when dos Santos was considered to be at the peak of his career. At the time, his earnings were among the highest in mixed martial arts.

However, dos Santos’ earliest recorded fight purse was $71,000 against Fabricio Werdum. This somehow included his $65,000 knockout bonus, indicating that his base pay was just a few thousand dollars. In March 2010, he earned a similar sum ($70,000), for knocking out Gabriel Gonzaga in the first round.

After six straight wins in the UFC, five of which were knockouts, dos Santos quickly began commanding a higher salary. When he fought Shane Carwin at UFC 131 in 2011, Junior earned $200,000, comprising $100,000 to show and $100,000 for the win. Later that year, he secured a similar sum ($220,000) for his win over Cain Velasquez, securing the Heavyweight Championship belt. In 2012, his disclosed earnings from his bout with Frank Mir were $200,000; however, there may have been certain bonuses that went undisclosed. At UFC 155, where Velasquez reclaimed the belt, dos Santos reportedly secured a $400,000 purse.

The final three disclosed earnings of Junior dos Santos’ UFC career were $240,000 against Mark Hunt, $260,000 against Stipe Miocic, and $400,000 against Alistair Overeem. These nine fights amounts to an estimated $2.06 million in earnings, but may still be missing several bonuses, etc.

 

Additional Earnings

Post-UFC, Junior dos Santos also competed in the BKFC (Bare Knuckle Fighting Championship), and Eagle FC, which is Khabib Nurmagomedov’s MMA promotion. However, these organizations are somewhat reluctant to publish their fighter’s earnings. Thus, we’re unable to know how much dos Santos has earned with them, despite many sources guessing. Junior has fought twice in the BKFC, and once for Eagle FC. In an interview, he claimed that he was “going to make as much” if not more with Eagle FC than he did in the UFC.

 

Personal Life

For much of his career, Junior Dos Santos was married to Vilsana Picolli, though the two announced that they would be divorcing in 2013 after a decade of marriage. That wasn’t the end of their working relationship, though, as Picolli remained as Dos Santos’ manager, and the former UFC Heavyweight Champion has more recently been linked to Brazilian TV presented Isadora Santos.

In addition to his fighting career, Dos Santos has made several appearances with All Elite Wrestling and competed in the 2019 season of Dancing with the Stars in his native Brazil.

 

Awards & Achievements

Here are the top awards and achievements from Junior Dos Santos’ UFC career:

  • One-time UFC Heavyweight Champion with one successful title defense.
  • Three-time Knockout of the Night and Fight of the Night bonus winner.
  • Holds the longest winning streak in the history of the UFC heavyweight division with nine.
  • Has the second most knockout victories in UFC heavyweight history with 10.
  • Named to the 2011 Sherdog All-Violence First Team.

 

How Does Junior Dos Santos Spend His Money?

Junior Dos Santos may be one of the richest fighters, but the former UFC Heavyweight Champion doesn’t quite spend like it. Dos Santos revealed that he just wanted to be comfortable as he grew up in an impoverished area in Brazil and spent a lot of money helping his family.

In fact, one of the reasons Dos Santos left the UFC was that the injuries were no longer worth the paydays, and he wanted to work on a more manageable schedule, even if it meant earning less money. Dos Santos loves winning, and that comes with good paydays, but the money primarily goes toward his family and community.

 

Summary 

Junior Dos Santos was a staple of the UFC’s heavyweight division for years and is considered among the promotion’s best fighters in its history. As he approaches his 40s, Dos Santos seems to have his sights set more on professional wrestling now with All Elite Wrestling. Along the way, Dos Santos has made millions and is considered a legend of the heavyweight division for good reason.

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MMA Fighters

Georges St. Pierre Net Worth

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Georges St. Pierre Net Worth
Net Worth:$30 Million
Age:44
Born:May 19, 1981
Gender:Male
Height:1.78 m (5 ft 10 in)
Country of Origin:Canada
Source of Wealth:Professional MMA Fighter
Last Updated:Oct 9, 2025

Introduction

Georges St. Pierre is a Canadian former professional UFC fighter with an estimated net worth of $30 Million. 

St. Pierre holds the record for most title fight wins in UFC welterweight history and is one of just nine UFC fighters to win belts in multiple weight divisions. In 2020, he was inducted into the UFC Hall of Fame Modern Wing. 

 

Before Wealth & Fame

Growing up in Quebec, Canada, St. Pierre was often bullied at school and felt isolated. He’s previously recounted stories of being beaten up on the school bus. His father introduced him to Kyokushin karate at the age of 7, and he began learning the art to defend himself. Karate became his base martial art, and it wasn’t until his late teenage years that he began training in Brazilian Jiu-Jitsu.

St. Pierre’s family didn’t have much money, so Georges began working various jobs while training in mixed martial arts. These included working as a bouncer at a nightclub in Montreal and as a garbage collector.

 

UCC Career 

At 21 years old, St. Pierre had already earned a black belt in Kyokushin karate and built a strong foundation of BJJ and wrestling. He made his professional MMA debut against Ivan Menjivar at UCC 7 in January 2002, winning by knockout. Georges won all his next three fights in the UCC by referee stoppage, finishing one by armbar submission and one by elbow strikes. He ended the third against Thomas Denny with a brutal knee to the head from side control. St. Pierre finished every single one of his UCC fights, never needing the judges, and quickly attracting attention from the UFC.

 

UFC Career

In 2004, St. Pierre made his UFC debut against Karo Parisyan at UFC 46, winning by unanimous decision. In just three UFC fights, he was already challenging Matt Hughes for the welterweight title, but unfortunately lost by armbar submission in the first round.

This set him back roughly two years. Between 2005 and 2006, he beat five opponents consecutively to climb his way back to a rematch with Hughes. Those opponents included legends such as Jason Miller and future Hall of Famer BJ Penn. In November 2006, St. Pierre fought Matt Hughes again for the title. He almost finished the fight in the first round with a Superman punch, but Hughes was saved by the bell. Georges won the fight and the welterweight championship belt in round two with a head kick, followed by several ground strikes and elbows.

Unfortunately, he was unable to successfully defend the belt, losing to Matt Serra in April 2007. This loss later sparked the biggest winning streak of St. Pierre’s career. He won back the championship belt in his third fight against Matt Hughes at the end of the year. He defended the welterweight championship belt ten times against legends of the sport, including Matt Serra, BJ Penn, Dan Hardy, Nick Diaz, and Josh Koscheck.

To this day, Georges St. Pierre still holds the UFC record for most title fight wins in the welterweight division. The final fight of his career was a title fight against Michael Bisping in the middleweight division, where he won by rear-naked choke in the third round. St. Pierre became one of just several fighters to win championship belts in two weight classes.

 

UFC Earnings

If you do a quick search for Georges St. Pierre’s fight earnings within the UFC, you’ll find a lot of random numbers that are primarily just guesses. UFC fighter pay is only disclosed to the public if either the state in which the event occurred requires disclosure or the fighter reveals the figures themselves. Regarding St. Pierre’s situation, not many of his fight purses were disclosed to the public.

Based on the available information, it’s clear that at the peak of his career, he typically earned a base salary of $200,000. He would also have earned an additional $200,000 for his wins, as well as sporadic bonuses for knockouts, Fight of the Night, and other achievements.

The PPV bonuses are likely where St. Pierre made the majority of his income. Being the biggest star in the sport has its benefits. When he fought Nick Diaz at UFC 158 in 2013, Dana White claimed that GSP earned approximately $5 million from the fight. The majority of this could only have been generated through PPV earnings.

 

Endorsement Deals

In 2015, the UFC introduced new rules that prohibited fighters from promoting their own sponsors on their fight gear and banners. This was due to the UFC setting up its own sponsor deals with brands such as Venum, Reebok, and Crypto.com, providing every fighter with more uniform-looking gear, with the only variations being the color of their shorts.

However, for fighters like GSP, who fought most of their career in the organization before this rule was introduced, they could earn a significant amount of money from fight sponsors. Towards the end of his career, St. Pierre often promoted his own company, in addition to the gym where he trained. He also regularly endorsed brands such as 888poker, Affliction, Bacardi, Hayabusa, NOS energy drink, and Under Armour. At the peak of his career, it was estimated that these deals earned GSP between $1 million and $2 million per fight.

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