The Top 15 World Famous Logos With Hidden Meanings

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Did you know that many world famous logos have hidden meanings?

Within our daily lives and routines, logos are everywhere;

When we order food, going shopping, buy products, use products, watch T.V and so on. We rarely give them a second glance, though. Instead we just take one look and decide on whether they look good and stand out well enough for us to put our trust in them.


Top 15 Famous Hidden Meaning Logos

Many logos actually are far more than just a pretty design. They incorporate different meanings and messages that represent who they are, and that actually may be put there to affect our thinking subconsciously, without us even realizing.

You’ll see what I mean when you take a look at the first of the world famous logos on this list, which has a rather strange hidden meaning.

Here are the 15 world famous logos with hidden meanings:


1. McDonald’s

World Famous Logos - McDonalds

The 1st of the logos with hidden meanings is McDonald’s. The meaning behind the notorious McDonald’s logo is actually quite a strange one, and it certainly wasn’t intentional.

Back in the 1960’s McDonald’s wanted to change the look of it’s logo, and hired in a specialist to do so, Louis Cheskin.

Although, Cheskin actually advised against the change of logo because he said that, to many people, the golden rounded ‘M’ subconsciously represents a pair of breasts. This has a Freudian effect that supposedly makes customers hungry. Who would have thought it?


2. Amazon

World Famous Logos - Amazon

Amazon has become one of the largest and most successful online retailers, and their logo has become incredibly iconic; not only appearing on websites but also on every piece of the packaging they use to send out their products.

At first glance, the logo looks fairly simple and the orange underneath just looks like a smile which could potentially represent the outstanding customer service they’re proud of.

Although, this is actually a clever little arrow going from the ‘a’ to the ‘z’, which represents the fact that they sell an enormous range of items including everything from A to Z.


3. Pepsi

World Famous Logos - Pepsi

The Pepsi logo was very recently re-branded to the new one above. You probably didn’t even notice right? Although it looks incredibly similar, Pepsi certainly noticed the difference… after having to pay a total of $1 million to Arnell Associates for creating it.

This new logo is apparently some type of ‘Da Vince Code’, that incorporates the renaissance, Feng Shui, the theory of relativity, the earth’s Geo-dynamo and supposedly a lot more.

That’s right, that sphere above with about 4 lines and 3 colors includes all of that. Do you think it was worth it?


4. Toblerone

World Famous Logos - Toblerone

Toblerone is a chocolate company located in Bern, Switzerland, which is known for two specific things. The first is that it’s where the Matterhorn mountain is located, and the second is that it’s also referred to as the ‘City of Bears’.

Without this knowledge we probably would have thought that the Toblerone logo was just another simple logo like any other. But, if you take a closer look at the mountain design at the top, you’ll notice the silhouette of a bear within it.


5. Google

World Famous Logos - Google

The Google logo we have all come to love and see every time we open our internet browsers, makes great use of all the primary colors (blue, red and yellow). However, there’s one letter that bucks the trend.

The green letter l in the logo is the only letter that’s a secondary color, and it ruins the continuous string of primary colors.

What you probably didn’t know is that Google did this intentionally to show that they’re different playful and certainly not afraid to break the rules.

The fact that all this has been expressed just by playing around with colors is absolute genius.


6. FedEx

World Famous Logos - FedEx

The FedEx logo is nice and simplistic, right? It’s just the company name in two different bold colors. Surely there can’t be any hidden meaning with that?

If you look in between the ‘E’ and the ‘x’, you’ll spot an arrow that’s formed in the gap.

This may not stand out to people from giving it a quick glance, but your brain will still process the image and it leads to people associating the image, and therefore the company, with speed and efficiency which is incredibly important within shipping companies.


7. Apple

World Famous Logos - Apple

7th on the list of world famous logos with hidden meanings is Apple. The Apple logo is, well, an apple. Fairly obvious right? I mean, the company’s name is Apple, so it makes sense for the logo to be an apple.

Although, did you ever stop and wonder why there’s a chunk missing out of it, like a bite?

This was incorporated within the design on purpose to actually represent the forbidden fruit in the biblical story of Adam and Eve. The forbidden fruit came from the ‘Tree of Knowledge’.

Just take a minute to let that sink in and realize how genius the meaning behind Apple’s logo truly is.


8. Adidas

World Famous Logos - Adidas

The Adidas logo didn’t always look like it does above. Before, it still had three stripes, but they were completely vertical and not slanted.

The logo never used to stand for anything, which is why they went for a slight change to it.

However, the three stripes are now slanted to resemble the obstacles that people have to overcome; and I think having said that, the stripes resemble obstacles fairly well.


9. Mercedes

World Famous Logos - Mercedes

The Mercedes-Benz logo represents a simple and powerful message. The tri-star has been used to show how dominant Mercedes is with land, sea, and air.


10. Toyota

World Famous Logos - Toyota

The Toyota logo has always made me think. Take a look at the logo quickly and tell me what you think it represents. However, the only thing I could think of before I found out the true meaning, was that the ellipses were resembling a ‘T’ for Toyota.

They actually represent three separate hearts, which are:

  • The heart of the customer
  • The heart of the product
  • The heart of progress in the field of technology


11. Baskin Robbins

World Famous Logos - Baskin Robbins

The famous Baskin Robbins logo has a great hidden meaning within it, as the initials ‘BR’ on the left have been separated into two different colors (blue and pink). This makes the middle section of the logo look like the number “31”.

Baskin Robbins offer 31 different flavors of ice cream. Clever huh?


12. Audi

World Famous Logos - Audi

The badge that Audi carries of the 4 rings has become very iconic over the years, but there’s actually a meaning behind it.

The four rings represent the 4 founding companies of the Auto-Union Consortium: DKW, Horch, Wanderer and Audi. (Founded in 1932).


13. Tostitos

World Famous Logos - TostitosSimilarly to several of the logos on this list; the Tostito logo plays on the clever use of the middle letters to convey two people (the ‘T’s), sharing a Tositos chip over a bowl of salsa (the ‘I’).


14. Volkswagen

World Famous Logos - Volkswagen

The Volkswagen logo isn’t exactly where the hidden meaning comes from in this instance. It’s more to do with the actual name of the company.

The German word “Volks” means people, and “Wagen” means car. So essentially it’s ‘the people’s car’ – ‘the car for the people’.


15. IBM

World Famous Logos - IBM

The last of the logos with hidden meanings is IBM. When you take a quick glance at the IBM famous business logo, it just looks like the three letters drawn using lines.

But the hidden meaning behind this logo is that if you look closely, there are “=” signs within it, which IBM designed intentionally to represent equality. Smart.



Now that we’ve seen the 15 world famous logos with hidden meanings, let’s quickly recap the logos again in short:

  1. McDonald’s
  2. Amazon
  3. Pepsi
  4. Toblerone
  5. Google
  6. FedEx
  7. Apple
  8. Adidas
  9. Mercedes
  10. Toyota
  11. Baskin Robbins
  12. Audi
  13. Tostitos
  14. Volkswagen
  15. IBM

It just goes to show, being clever with your logo can be a very great idea. All these famous companies have done it, why shouldn’t you?

Which of these world famous logos with hidden meanings is your favorite? Leave a comment below.

Dan Western
Dan Western
Dan Western is the founder of Wealthy Gorilla. Dan has been running Wealthy Gorilla and studying self-development, personal finance, and investment for the last 7 years. To this day, Wealthy Gorilla has become one of the fastest growing wealth infotainment sites in the world; with over 300 million views worldwide. Dan doesn't use personal social media anymore, so you won't be able to find him on Instagram, or Twitter.


  1. Hey Dan, Though i was aware of almost all the logos except the Pepsi one. Never knew that people spend so much time just to create a logo. Now i think i have to play with my website logo too. lol..


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