Net Worth
Steven Gerrard Net Worth
| Net Worth: | $90 Million |
|---|---|
| Age: | 45 |
| Born: | May 30, 1980 |
| Gender: | Male |
| Height: | 1.83 m (6 ft 0 in) |
| Country of Origin: | United Kingdom |
| Source of Wealth: | Professional Soccer Player |
| Last Updated: | Dec 1, 2025 |
Introduction
Steven Gerrard is a former English professional football manager and former player with an estimated net worth of $90 Million.
Gerrard currently manages the Saudi Pro League club, Al-Ettifaq, and is regarded as one of the greatest midfielders of all time.
Quick Facts
- Projected to earn $19.3 million with Al-Ettifaq in 2025
- Estimated career earnings of at least $70.3 million as a player
- Signed a two-year, $38.6 million extension with Al-Ettifaq in 2024
- Combined player & manager earnings of at least $123.4 million
Before Wealth & Fame
Steven Gerrard grew up in a working-class neighborhood in Liverpool, England. As a child, he was interested in multiple sports, including rugby, cricket, and soccer. Gerrard was a fan of Liverpool FC and often attended their matches, watching from the KOP Stand.
Before joining the Liverpool youth academy, Gerrard also attained interest from rival club Everton. However, he stated that Liverpool was his one true love. Steven was only eight years old when he joined the club’s youth academy.
Liverpool FC
In 1998, Steven Gerrard made his professional debut with Liverpool, and it wasn’t long before he cemented himself as a key player in the starting lineup. During the early 2000s, Gerrard helped Liverpool win the Premier League, UEFA, and FA Cups. In 2001, he was named PFA Young Player of the Year and was promoted to club captain just two years later. He was 23 years old at the time.
Gerrard played with Liverpool for seventeen years, helping the club win eleven trophies, including three Premier League titles, two FA Cup titles, and one UEFA Champions League title. He solidified his reputation as one of, if not the greatest midfield player of his generation.
LA Galaxy & England National Team
Steven played in the MLS with the LA Galaxy for the last two years of his club career. He also played for the England national team for fourteen years, participating in three FIFA World Cups and two UEFA European Championships.
Salary & Contracts
| Year | Team | Salary |
|---|---|---|
| 2009/10 | Liverpool | £7,280,000 |
| 2010/11 | Liverpool | £7,280,000 |
| 2011/12 | Liverpool | £7,280,000 |
| 2012/13 | Liverpool | £7,280,000 |
| 2013/14 | Liverpool | £6,240,000 |
| 2014/15 | Liverpool | £7,280,000 |
| 2015/16 | LA Galaxy | £4,850,000 |
| 2016/17 | LA Galaxy | £4,700,000 |
| Total Career Earnings: | £52,190,000 | |
Finding exact salary figures for Steven Gerrard’s early career at Liverpool was difficult. In 2009, Gerrard reportedly signed a four-year extension with the club, paying him approximately £140,000/week ($216,000/week), equating to £7.28 million/year ($11.23 million/year).
Gerrard continued earning this figure until the end of the 2012/13 season. According to reports, he then signed a two-year extension with Liverpool, earning him £6.24 million ($9.27 million) and £7.28 million ($11.23 million) for 2013 and 2014, respectively.
The final two years of Gerrard’s career saw him play with LA Galaxy and earn approximately £9.6 million ($12.46 million). These figures equate to Steven Gerrard earning at least £51.2 million ($70.3 million) in salary from 2009 until 2016.
Manager Salary
| Year | Team | Salary |
|---|---|---|
| 2018/19 | Rangers | £2,500,000 |
| 2019/20 | Rangers | £2,500,000 |
| 2020/21 | Rangers | £2,500,000 |
| 2021/22 | Aston Villa | £4,000,000 |
| 2023 | Al-Ettifaq | £15,200,000 |
| 2024 | Al-Ettifaq | £15,200,000 |
| 2025 | Al-Ettifaq | £15,200,000 |
| 2026 | Al-Ettifaq | £15,200,000 |
| Total Salary: | £72,300,000 | |
According to reports, Steven Gerrard earned approximately £2.5 million ($3.37 million) annually as manager of Scotland’s Rangers. He managed the team for three seasons, spanning from 2018 to 2021, equating to £7.5 million ($10.1 million). In addition, he managed Aston Villa for a single season, earning a reported £4 million ($5.4 million).
In 2023, Gerrard signed a two-year contract to manage the Saudi Pro League club, Al-Ettifaq. The agreement more than tripled his salary at Aston Villa, paying him £15.2 million ($19.27 million) annually, which is roughly £293,000/week ($371,000/week). Gerrard recently signed a two-year extension with the club, with his salary remaining the same. The contract will last him until 2027.
If the above figures are accurate, Steven Gerrard’s managerial earnings thus far would be roughly £41.9 million ($53.1 million).
Endorsements
Between 1998 and 2015, Gerrard appeared in Adidas ads, including a 2008 ad in which he knocked a clay pigeon out of the air with a football. He also teamed up with Xabi Alonso, Arjen Robben, and Michael Ballack for a series of short videos featuring the F50 and Predator football boots.
In 2014, Lucozade Sport appointed Gerrard as its product ambassador, using him to boost their brand in a £10 million ($12.4 million) ad campaign. The promotional initiative kicked off Lucazade’s advertising efforts ahead of the 2014 World Cup, using the Brazilian heat to highlight its product’s rehydrating qualities.
Gerrard is a popular sporting icon, and the public’s ongoing interest in his career makes him still one of the most marketable sports personalities.
Financial, Legal Issues & Lawsuits
In 2009, Gerrard got into a fight with Marcus McGee, leaving the DJ with some severe injuries. As a result, Gerard was charged with affray and assault but, following his acquittal, was compensated for his barrister’s fees from Legal Aid. The case cost the UK taxpayer £311,000 ($385,640), prompting the government to change the Legal Aid, Sentencing and Punishment of Offenders Act later that year.
Ahead of the 2014 World Cup, Gerrard faced legal action again following an altercation with renowned Merseyside gangster Paul Lloyd outside a pub in Liverpool, UK. Lloyd sought damages following the incident allegedly involving Gerrard’s wife and Steven’s close friend, Lee McPartland, but the case was dropped without any further action.
In 2016, Gerrard’s investment in “The Vincent Cafe and Cocktail Bar” in Liverpool caused him further legal trouble following a mouse infestation that went public. The company received a £20,000 ($24,800) fine and a court order of £2,488 ($3,085), with the judge adding a further £130 ($161) surcharge. Due to its poor financial position, the bar’s company accountant requested that the total debt be repaid at £1,000 ($1,240) per month, as that’s all the company could afford.
Tax Issues
Between 2000 and 2013, Gerrard and other football players, such as Wayne Rooney and David Beckham, participated in the Ingenious Media investment scheme. Gerrard’s advisors also suggested investing in the scheme because his 50% tax rate could raise his tax bills to as high as £713,000 ($884,120).
In September 2023, the media reported another potential tax issue for Gerard if he failed to secure a better league position for his new Saudi club, Al-Ettifaq. If the club sacked him as manager and he returned to the UK prematurely, HMRC has the power to tax his foreign earnings. However, as long as he spends less than 91 days each year in the United Kingdom and does not raise any other ties, he should not be required to pay tax in the UK on his income.
Business Ventures
In July 1999, Gerrard set up Steven Gerrard Promotions (GSP), a company designed to manage his many sponsorship and endorsement deals. His company reported reserves of almost £8.2 million ($10 million) in 2022, with profits exceeding £1 million ($1.24 million) and investments of £6.3 million ($7.81 million). GSP’s March 2023 Balance Sheet revealed reserves of more than £9 million ($11,16 million) and earnings for the year of over £855,000 ($1.06 million).
Following an invitation to become the brand ambassador for Angel Revive Ltd, an alkaline water brand, Gerrard became a 25% shareholder in the company in 2019. He invested more than £370,000 ($458,800) of his own money in the business to avoid having it struck off the company register. In early 2022, the business faced bankruptcy, but the action was halted in July of that year as extra shares were issued. The share allocation followed the business restructuring, giving Gerrard and his partners additional shares. From records lodged with the UK’s Company House, Gerrard still owns at least 25% of the company through SGP.
In 2009, Gerrard made another investment in Big Screen Productions 7, which invested in films like Avatar and Life of Pi. After many tax avoidance scheme crackdowns by HMRC, following allegations that the investment was an attempt to avoid paying taxes, a lawsuit followed. Nonetheless, after a lengthy legal process, the Court of Appeal upheld the contention that the company operated as a scheme to avoid tax, but the case is ongoing, and HMRC has yet to conclude its investigation.
In 2018, Gerrard got involved in a side project, launching his clothing brand, SSG Apparel. His fashion label debuted with a 24-piece collection of jumpers, polo shirts, and bomber jackets.
Real Estate
In 2005, Gerrard purchased a seven-bedroom home in Freshfield, Merseyside, UK, one of the largest residential properties in the area. The indoor swimming pool, massive garage, and steam room complimented the mansion’s large manicured gardens, gym, and spa. Gerrard sold the mansion to Brendan Rodgers in 2015, who passed it on to Jurgen Klopp, who is now selling it for £3,42 million ($4.25 million).
In 2016, Gerrard took possession of another multi-million-pound mansion built on land he’d purchased for more than £3 million ($3,72 million). Strategically located just 30 minutes from Liverpool’s CBD, the home is set in a vast woodland, offering his family security and a peaceful retreat from his celebrity lifestyle. The two-story home includes a large garage, five bedrooms, and ample staff accommodation. With cutting-edge security systems included, Gerrard’s home reflects his commitment to protecting his family due to the risks of his high-profile status.
Philanthropy
In December 2010, Gerrard set up The Steven Gerrard Foundation, a limited company designed to provide charitable giving and support for worthy causes. Some notable donations include £5,000 ($6,200) sent to the LFC Emergency Foodbank Appeal, an organization that supports vulnerable people in need. Having grown up in Liverpool, UK, the area is close to his heart, and he continues to focus on initiatives that uplift underprivileged communities in the region.
Following the pandemic in 2020, Gerrard assisted Radio City’s Cash for Kids program with multiple donations of more than £10,000 ($12,400). With families suffering from reduced work hours and limited access to sick pay, Gerrard’s foundation stepped in to help those in need.
He also made grants available for children who required free school meals, allowing social workers, teachers, and health professionals to apply on behalf of struggling families. During 2020 and 2021, the charity helped the underprivileged with more than £200,000 ($248,000), reducing to £23,000 ($28,520) in 2022.
Net Worth
Nick Mercs Net Worth
| Net Worth: | $12 Million |
|---|---|
| Age: | 35 |
| Born: | November 21, 1990 |
| Gender: | Male |
| Height: | 1.80 m (5 ft 11 in) |
| Country of Origin: | United States of America |
| Source of Wealth: | YouTuber |
| Last Updated: | Nov 30, 2025 |
Introduction
Nick Mercs is an American professional Twitch streamer, YouTuber, and former eSports competitor with an estimated net worth of $12 Million.
Quick Facts
- Earned an estimated $55-$60 million between 2021 and 2025
- Peak annual income of approximately $15 million in 2022
- Signed a one-year, $10 million contract with Kick in 2023
- Earns between $2.5 million and $3 million per year from brand deals
- Sponsors include brands such as Beats by Dre, Under Armour, and UFC
Net Worth History
When we first began tracking Nick Mercs’ net worth in 2021, it was estimated to be roughly $4 million. However, at the time, the gamer had only just begun to blow up on YouTube, thanks to the perfectly timed release of Call of Duty: Warzone amid the 2020 lockdowns. Had these events not occurred, who’s to say what would have happened instead? Since we first published his profile, Nick has earned at least an additional $38 million, according to professional estimates and contracts.
These estimates relate to his gross earnings, not net profits, given that he has a team working with him. All things considered, the most recent estimates of his net worth sit at approximately $12 Million.
Earnings History
Since 2021, Nick Mercs has been featured on Forbes three times. That year, he earned an estimated $8 million, thanks to his rapid growth on YouTube during the 2020 lockdowns. By 2022, he was earning approximately $15 million per year from YouTube revenues, merchandising, sponsorships, and brand endorsement deals. The following year, Mercs signed a $10 million contract with the streaming platform Kick, and despite the initial pandemic-era traction slowing, the gamer has continued to adapt.
In 2025, Forbes ranked Nick Mercs 27th on its annual list of the world’s top creators, with estimated earnings of $13 million. However, we should note that the list isn’t ranked by annual income. They also use their own “entrepreneur rank” metric, along with engagement levels and follower counts, to rank the list.
This places Nick Mercs’ total earnings from all three years (2021, 2022, 2025) at an estimated $36 million. It’s pretty safe to assume he earned at least $10 million in 2023 and 2024, likely bringing his earnings over the last five years to between $55 million and $60 million.
Gaming Career
Kolcheff built his name as a Gears of War professional in 2000. He played Halo on a professional level. During this time, he has many conversations with Ninja due to trash-talking.
In 2010, he started to stream on Justin.TV. He rose to fame the following year when he created his own YouTube channel. In 2018, he teamed up with Nadeshot. His squad broke the world record for total kills in Fortnite with 54. Politics, TozSlays, MannyinCali, and JuicyMutt later broke it.
As already mentioned, he is known for his genius movements and aggressive playstyle. He has earned over $130,000 in Fortnite prizes. In 2019, he joined the FaZe Clan. Despite offers from streaming services, he would stay with Twitch. He earned around $6 million in 2019 and ranked 10th among the highest-earning gamers that year.
Mercs is known as the leader of MFAM in the gaming community. He often gives back to his community with different giveaways. Sometimes, he likes to put together the MFAM barbecue, a free event for the MFAM members and their loved ones.
In 2020, the release of Warzone, coupled with extended lockdowns, sparked a massive increase in the daily viewership of video game streams. Nick often teamed up with other gamers on his streams, such as Cloakzy, Courage JD, TimtheTatman, and Faze Swagg.
Kick Streaming Contract
In October 2023, Nick Mercs signed a one-year, $10 million contract with the streaming platform Kick. Interestingly, the contract was not exclusive, meaning Mercs was allowed to continue streaming on other platforms such as YouTube and Twitch. However, in that particular year, Kick would become his primary streaming platform. At the time, Kick was just one year old and was known as a disruptor and an often controversial alternative to traditional platforms. Nick completed the contract in full, but at the end of the term, he decided to return to Twitch, stating it was the best decision for his community.
Brand Endorsements
There’s one thing Nick Mercs has that not many other esports competitors and streamers have, and that’s previous experience and passion for sports. Mercs played football in high school, is an avid gym-goer, and often discusses his love for watching mixed martial arts and the UFC. In fact, some of the streamer’s earliest YouTube uploads are workout vlogs.
The reason we mention this is that Nick Mercs is almost a hybrid between fitness and gaming, something not many gaming streamers can relate to. As a result, he’s been able to sign lucrative endorsement deals that wouldn’t typically be offered to others in his niche. Common brand endorsements in the gaming niche include energy drinks like G-Fuel and PC hardware products.
Since blowing up on Twitch and YouTube, Mercs has signed agreements with brands such as Beats by Dre, Under Armour, and the UFC. Typically, these three brands focus on working with professional athletes, but Nick’s persona opened the door for such partnerships. In 2023, Forbes reported that Nick earned approximately $2.7 million from endorsement deals in 2022.
Net Worth
FaZe Banks Net Worth
| Net Worth: | $13 Million |
|---|---|
| Age: | 34 |
| Born: | October 18, 1991 |
| Gender: | Male |
| Height: | 1.88 m (6 ft 2 in) |
| Country of Origin: | United States of America |
| Source of Wealth: | Professional YouTuber |
| Last Updated: | Dec 1, 2025 |
Introduction
FaZe Banks is an American YouTuber and entrepreneur with an estimated net worth of $13 Million.
YouTube Channel
Richard Bengston fell in love with video games long before he became a YouTube sensation under the name FaZe Banks. After starting his channel, BanksHasBank, in 2011, he released his first video titled “The Single Greatest SoaRing In Style.”
At this time, the majority of his content revolved around Call of Duty, and alongside FaZe Rug, he was a member of a COD team called SoaR. While he started relatively small, he eventually branched out on YouTube, adding challenges, pranks, and even vlogs to his channel. However, his gaming content is by far his most popular, and though his channel is inactive today, it is what helped him become so successful!
FaZe Clan
The FaZe Clan got its start on YouTube in 2013 as a Call of Duty sniping clan founded by CLipZ, House Cat, and Resistance. While they started off creating some of the most-viewed YouTube videos of all time, it wasn’t long before they decided to branch out.
In 2012, when the channel had gained over a million subscribers, the clan decided to enter the esports world and compete professionally. Members who left the channel began competing in various competitions, including the Call of Duty Championship, but they lacked a corporate structure.
However, along with CEO Thomas “Temperrr” Oliveira, FaZe Banks, as the COO, set about reading the first FaZe shared home in New York. In this shared home, members, including FaZe Banks, could create additional lifestyle content alongside their gaming videos. It was during this time that he officially started going by the name FaZe Banks, and he changed his YouTube handle accordingly.
The Clout House
In 2017, FaZe Banks moved from New York to Los Angeles and started a new shared home known as the Clout House. During this time, he started focusing more on vlogs alongside other house members while stepping back from his usual gaming.
Although he continued his YouTube channel after moving to L.A., he stopped uploading entirely, citing too much drama and negativity. The same year, he launched the podcast “Moms Basement” alongside Keemstar and Colossal is Crazy, which ended in 2022.
Acquired By GameSquare
Although FaZe Clan went public in 2022, the company’s time on the stock market was far from the success everyone hoped for. Shortly after listing on Nasdaq, FaZe Clan’s shares failed to stay above $1, and they were ultimately removed from the exchange. However, the founding members, consisting of FaZe Banks, FaZe Temperrr, and FaZe Apex, have recently come back swinging.
In October 2023, FaZe Clan was acquired by GameSquare in a deal initially valued at $14 million, though several reports suggest the final value was $17 million. Banks remained CEO, with Temperr as President, and Apex as the COO.
Financial Issues
In early 2025, Banks and members of FaZe Clan began promoting the MLG meme coin using promotional tactics that caused an initial surge in the market. The coin’s value rose from $3 million to $200 million in a matter of days; however, when the hype finally died down, it collapsed. This left the token worthless, and many investors accused Banks of arranging a rug pull, in which early investors profit while later investors end up with tokens worth nothing.
The controversy continued to escalate when, on July 28, 2025, a leaked private investor chat placed Banks at the center of the scandal. Surprisingly, he blamed the streamer Adin Ross for the collapse, stating that Ross’s involvement was used as exit liquidity. This means regular buyers lose out when early buyers sell their coins for a profit. Some messages showed Banks pressuring the MLG team to give him deals and over-the-counter access to tokens, suggesting his involvement went deeper than initially thought.
However, Banks continued to state that he had done nothing wrong, instead claiming that the accusations had been invented to make him look bad. Even though Banks protested his innocence, the leaked chats led fans and members of the gaming community to doubt his claims.
Banks reportedly lost over $100,000 on the project and insisted he never sold his tokens for profit. With the controversy showing no signs of slowing down, Banks announced that he was leaving FaZe Clan and stepping back from online activities.
Tfue Lawsuit
On May 20, 2019, Fortnite streamer Turner “Tfue” Tenney filed a lawsuit against FaZe Clan after alleging that his contract with them took almost 80% of his earnings. As a result of the lawsuit, Banks began issuing multiple statements defending FaZe Clan and criticizing Tfue’s account of events. Banks acknowledged the contract was flawed but insisted FaZe Clan never took the claimed 80% and instead tried to renegotiate better terms.
Three months later, on August 1, 2019, FaZe Clan filed a countersuit, accusing Tfue of hiding at least $20 million worth of earnings without sharing them with other FaZe Clan members. The suit also alleged that Tfue had taken private company documents and had interfered with FaZe Clan’s business deals while convincing other FaZe talent to leave.
Over the following year, the contract in question was leaked to the press, revealing that FaZe Clan was actually entitled to only 20% of Tfue’s earnings from his branded videos. Surprisingly, it also showed that Faze Clan wasn’t claiming any of Tfue’s streaming revenue or prize winnings as he had initially stated. Eventually, both parties agreed to settle out of court on August 26, 2020. Details of the outcome were not made public, and although Banks was not personally named in the suit, as a co-founder, he was responsible for the company’s contracts.
Net Worth
KSI Net Worth
| Net Worth: | $100 Million |
|---|---|
| Age: | 32 |
| Born: | June 19, 1993 |
| Gender: | Male |
| Height: | 1.83 m (6 ft 0 in) |
| Country of Origin: | United Kingdom |
| Source of Wealth: | YouTuber/Vlogger |
| Last Updated: | Nov 30, 2025 |
Introduction
KSI is an English YouTube personality, rapper, comedian, and actor with an estimated net worth of $100 Million.
He established himself on his YouTube channel, which he created several years ago to record his FIFA games, and has generated millions in revenue through other avenues, including Boxing events, energy drink sales, and music videos.
Estimated Net Worth
KSI’s net worth is currently estimated to be roughly $100 Million. When we take a look at KSI’s income streams, there are several that stand out:
- YouTube Ad Revenue
- Music Royalties
- Boxing PPV/Ticket Sales
- PRIME Hydration
- Additional investments & endorsements
This is a ‘PRIME’ example, excuse the pun, of a YouTuber who has been wise to build multiple income streams and businesses through his large audience, instead of relying solely on the YouTube platform. Now that the foundation for these revenue sources has been well established, it’s likely KSI’s net worth will continue to rise in the near future.
YouTube Channel
Before the birth of KSI, Olatunji launched a YouTube channel on April 25th, 2008, under the name ‘JideJunior’. The channel featured highlight videos from the video game FIFA, with hip-hop music in the background. One video, called ‘Physics Rap’, featured Olatunji’s own music. The video has gone on to reach 430,000+ views, and the channel itself reached 114,000 subscribers.
KSI launched his official YouTube channel in July 2009, with the videos still revolving around playing FIFA, with the latest FIFA game at the time being FIFA 11. However, this time around, the videos were a little more thought-out than those published on JideJunior. KSI covered various goal highlights, game guides, and updates going on within the FIFA community. He quickly built a large following, mainly among other FIFA fans and players, and used that growth to diversify his channel and career.
As KSI’s channel grew, he gradually started to show more of himself to his audience, with various Q&As, trips, and comedy-skit-style videos. It was also around this time that his brother, Deji, was first featured on his channel. The KSI channel now has over 24 million subscribers and has reached 6 billion views.
Music Career
If it wasn’t clear from the initial JideJunior YouTube channel that KSI has always liked to rap, it would become clear in 2011. KSI knew he could leverage his growing audience to pursue passions beyond just playing video games for a living. He hatched an ingenious idea to combine football, a sport his entire audience loved, and hip-hop music, his primary passion.
In December 2011, KSI published a video featuring rapper and YouTuber Randolph, called ‘Heskey Time’, a music video based solely on the popular English Footballer, Emile Heskey. This was the initial birth of KSI’s music career, with the song becoming a hit on iTunes.
On February 18th, 2012, KSI published the video titled ‘Messi VS Ronaldo — Football Rap Battles#1′, featuring fellow YouTuber, Randolph. The video was a comedy-rap battle, where Randolph would rap pretending to be one player, and KSI would be the other. The series would become very popular, with each video gaining millions of views.
Music videos quickly became an important focus for KSI, with the production quality being that of a professional. Since then, KSI has released dozens of songs featuring many world-renowned artists, including Lil Wayne, Lil Durk, Lil Pump, Future, and 21 Savage.
Here are some of KSI’s most popular music videos:
- Two Birds One Stone
- Little Boy
- Ares
- Adam’s Apple
- Beerus
- Lose
- Patience
Boxing Fights
YouTuber boxing has become incredibly popular in recent years, with influencers and YouTubers settling their disputes in the ring. Not only has it become popular, but it also rakes in millions of dollars from PPV and live ticket sales.
The trend began in August 2017 when British YouTubers Joe Weller and Theo Baker uploaded a fight between the pair onto Weller’s YouTube channel. At the time, KSI commented on the video, calling for a fight with the winner.
Thus, the fight between Weller and KSI took place at the Copper Box Arena in London in February 2018. It was thought that around 20 million people had watched the fight, rapidly bringing YouTube Boxing into the public eye.
However, KSI wasn’t done there. KSI immediately challenged the ‘Paul’ brothers and went on to fight Logan Paul later that year, with the match ending in a tie. His brother Deji fought Logan’s brother, Jake, at the same time.
In 2019, KSI and Logan fought once more, this time with the decision going in KSI’s favor. The two matches raked in millions of dollars. KSI has since fought several other YouTubers in the ring, including FaZe Temper and Joe Fournier. In fact, his brother even fought Floyd Mayweather.
PRIME Hydration
In 2022, an unlikely partnership formed between KSI and his former rival, Logan Paul. Together, the social media influencers launched a brand-new energy drink line, Prime Hydration. According to Logan, the brand generated $250 million in its first year of sales, which is astonishing. By 2023, sales had reached approximately $1.2 billion worldwide.
However, it was widely reported that sales of Prime fell dramatically throughout 2024 and 2025. This was due to several factors, but specifically the artificial scarcity created around its launch. This tactic caused retailers to overestimate their sales, and so they ordered excessive stock, which they then had to sell at a discount. With discounting already damaging the brand, things got worse when several countries temporarily banned Prime due to concerns that its high caffeine levels were not suitable for children.
As a result, KSI’s personal income from Prime is likely to have dropped significantly, given that the UK turnover alone went from about £120 million ($157 million) in 2023 to around £33 million ($43.3 million) in 2024. Prime’s steep decline also means KSI’s equity in the company is likely to be worth far less than at its peak valuation. Reports also suggest that the likelihood of a buyout, such as Prime being acquired by a major beverage corporation, has decreased.
Cryptocurrency Losses
Between November 2020 and July 2021, KSI invested heavily in cryptocurrencies, initially placing around £2 million ($2.6 million) in Bitcoin and other digital assets. Through trading and leveraging, which involved borrowing funds to make larger bets, he was able to increase his investment to around £7 million ($9.2 million). However, in May 2021, the crypto market crashed, and because he had used leverage, he lost everything, including his original investment. This happened because, although borrowed money can boost returns, it also means losses are larger if prices fall. Despite all of this, KSI has said he still believes in Bitcoin and sees the whole experience as part of learning to invest.
In 2022, he suffered further multi-million-pound losses from other failed crypto trades, including an estimated £2.8 million ($3.65 million) loss on Luna, a cryptocurrency linked to the Terra blockchain, after it collapsed. I
n addition to Bitcoin, KSI also invested in NFTs, with mostly disappointing results. One of his most significant NFT investments was in the Bored Ape Yacht Club, when he bought an NFT for 30 ETH (approximately $51,000 at the time) and sold it for 40 ETH. Although he made a small profit, he later realised that if he had waited, he could have sold it for 82 ETH, more than double what he paid. He has since said in interviews that his overall experience with NFTs was one with a few wins but mostly losses.
How Does KSI Spend His Money?
YouTube star KSI loves cars, and he recently moved into his £4.9 million home ($6 million USD). Cars are quite a thing for KSI, and when it comes to his Lamborghini Aventador, he does not pull any punches.
KSI has a Lamborghini Aventador, which was custom wrapped by Yiannimize. His ride comes with a top speed of 217.5 MPH, a 0-60 speed of 2.9 seconds, and is powered by an insane 3.5-liter V12 engine weighing 235 KG. He has also owned a silver Porsche Cayenne, which cost around £56,000. KSI works on YouTube, so he requires solid equipment to make his videos. Equipment can end up costing a fortune if you’re committed. Since it’s his career, we can guarantee he’s dropped tens of thousands on his gear.
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