92 Seth Godin Quotes On Life, Business & Success

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Which are your favorite Seth Godin quotes? 

Seth Godin is an American entrepreneur, investor, speaker and author.

Godin is the author of 18 books that have been bestsellers around the world and have been translated into more than 35 languages.

He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership and most of all, changing everything.

You can check out his latest book: What to Do When It’s Your Turn, which has already hit best seller status.

This is a whopping collection of 90+ Seth Godin quotes, where he talks about success, business, marketing and life.


92 Seth Godin Quotes

1. “’Good enough’ stopped being good enough a long time ago. so why not be great?” – Seth Godin

2. “Be genuine. Be remarkable. Be worth connecting with.” – Seth Godin

3. “Change is not a threat, it’s an opportunity. Survival is not the goal, trans-formative success is.” – Seth Godin

4. “Discomfort brings engagement and change. Discomfort means you’re doing something that others were unlikely to do, because they’re hiding out in the comfortable zone. When your uncomfortable actions lead to success, the organization rewards you and brings you back for more.” – Seth Godin

5. “Either you’re going to tell stories that spread, or you will become irrelevant.” – Seth Godin

6. “I think the most productive thing to do during times of change is to be your best self, not the best version of someone else.” – Seth Godin

7. “If you can’t state your position in eight words, you don’t have a position.” – Seth Godin

8. “In a crowded marketplace, fitting in is a failure. In a busy marketplace, not standing out is the same as being invisible.” – Seth Godin

9. “It’s clearly more fun to make the rules than to follow them.” – Seth Godin


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10. “Marketing is about spreading ideas, and spreading ideas is the single most important output of our civilization.” – Seth Godin


11. “People don’t believe what you tell them. They rarely believe what you show them. They often believe what their friends tell them. They always believe what they tell themselves.” – Seth Godin

12. “Quitting is not the same as failing.” – Seth Godin

13. “Stop advertising and start innovating.” – Seth Godin

14. “The easiest thing is to react. The second easiest is to respond. But the hardest thing is to initiate.” – Seth Godin

15. “The organizations that succeed realize that offering a remarkable product with a great story is more important and more profitable than doing what everyone else is doing just a bit better.” – Seth Godin

16. “There are two mistakes one can make along the road to truth. Not going all the way, and not starting.” – Seth Godin

17. “We believe what we want to believe in, and once we believe something, it becomes a self-fulfilling truth.” – Seth Godin

18. “You can raise the bar or you can wait for others to raise it, but it’s getting raised regardless.” – Seth Godin

19. “Your opportunity lies in finding a neglected worldview, framing your story in a way that this audience will focus on and going from there.” – Seth Godin


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20. “All the creativity books in the world aren’t going to help you if you’re unwilling to have lousy, lame, and even dangerously bad ideas.” – Seth Godin


21. “Be personal. Be relevant. Be specific.” – Seth Godin

22. “Change isn’t made by asking permission. Change is made by asking forgiveness, later.” – Seth Godin

23. “Do you know what people want more than anything? They want to be missed. They want to be missed the day they don’t show up. They want to be missed when they’re gone.” – Seth Godin

24. “Expectations are the engines of our perceptions.” – Seth Godin

25. “If failure is not an option, then neither is success.” – Seth Godin

26. “If you use your money to create exceptional products and services, you won’t need to spend it on advertising.” – Seth Godin

27. “In our desire to please everyone, it’s very easy to end up being invisible or mediocre.” – Seth Godin

28. “It’s not enough to find a niche that shares a worldview. That niche has to be ready and able to influence a large group of their friends.” – Seth Godin

29. “Once you free yourself from the need for perfect acceptance, it’s a lot easier to launch work that matters.” – Seth Godin


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30. “Playing safe is very risky.” – Seth Godin


31. “Reject the tyranny of picked. Pick yourself.” – Seth Godin

32. “Successful people are the ones who are breaking the rules.” – Seth Godin

33. “The good news is that more than ever, value accrues to those that show up, those that make a difference, those that do work that matters.” – Seth Godin

34. “The people who are the best in the world specialize at getting really good at the questions they don’t know.” – Seth Godin

35. “There’s no record of Martin Luther King, Jr. or Gandhi whining about credit. Credit isn’t the point. Change is.” – Seth Godin

36. “We notice what we choose to notice.” – Seth Godin

37. “You can’t have good ideas unless you’re willing to generate a lot of bad ones.” – Seth Godin

38. “Your turn. Imagine that the world had no middlemen, no publishers, no bosses, no HR folks, no one telling you what you couldn’t do. If you lived in that world, what would you do? Go do that.” – Seth Godin

39. “And yet the real success goes to those who obsess. A woodpecker can tap twenty times on a thousand trees and get nowhere, but stay busy. Or he can tap twenty-thousand times on one tree and get dinner.” – Seth Godin


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40. “Be with the ones you love (and the ones that love you). Ignore everyone else.” – Seth Godin


41. “Courage is the willingness to speak the truth about what you see and to own what you say.” – Seth Godin

42. “Don’t find customers for your products, find products for your customers.” – Seth Godin

43. “Faith in yourself, in your friends, in your colleagues and most of all, faith in your ability to impact our future is the best strategy I know.” – Seth Godin

44. “If it scares you, it might be a good thing to try.” – Seth Godin

45. “If you want to dig a big hole, you need to stay in one place.” – Seth Godin

46. “Instead of wondering when your next vacation is, maybe you should set up a life you don’t need to escape from.” – Seth Godin

47. “Knowing what to do is very, very different than actually doing it.” – Seth Godin

48. “One part of your brain worries about survival and anger and lust. The rest of it creates civilization.” – Seth Godin


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49. “Positive thinking is hard. Worth it, though.” – Seth Godin


50. “Remarkable marketing is the art of building things worth noticing right into your product or service. Not slapping on marketing as a last-minute add-on, but understanding that if your offering itself isn’t remarkable, it’s invisible.” – Seth Godin

51. “The best the timid can hope for is to be unnoticed. Criticism comes to those who stand out.” – Seth Godin

52. “The Internet is going to change marketing before it changes almost anything else, and old marketing will die in its path.” – Seth Godin

53. “The problem with competition is that it takes away the requirement to set your own path, to invent your own method, to find a new way.” – Seth Godin

54. “This is marketing done right. Marketing where the marketer changes the product, not the ads.” – Seth Godin

55. “We’ve been raised with a false belief. We mistakenly believe that criticism leads to failure. From the time we get to school, we’re taught that being noticed is almost always bad. It gets us sent to the principal’s office, not to Harvard.” – Seth Godin

56. “You can’t shrink your way to greatness!” – Seth Godin

57. “Are you a serial idea-starting person? The goal is to be an idea-shipping person.” – Seth Godin

58. “Becoming a superstar takes about 10,000 hours of hard work.” – Seth Godin

59. “Differentiate to succeed.” – Seth Godin


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60. “Don’t try to be the ‘next’. Instead, try to be the other, the changer, the new.” – Seth Godin


61. “How dare you settle for less when the world has made it so easy for you to be remarkable?” – Seth Godin

62. “If religion comprises rules you follow, faith is demonstrated by the actions you take.” – Seth Godin

63. “If you’re brilliant and undiscovered and underappreciated then you’re being too generous about your definition of brilliant.” – Seth Godin

64. “Is it any wonder we teach this mindset? Factories and managers don’t want spunk, or even innovation. They generally seek compliance. We rely on the disobedient few for innovation, but today, innovation is our only option.” – Seth Godin

65. “Little thoughts are ephemeral. They come, and inevitably, they go. We don’t remember them an hour later, never mind a week or a month later.” – Seth Godin

66. “One way to think about running a successful business is to figure out what the least you can do is, and do that.” – Seth Godin

67. “Powerful advertising is anticipated, personal, and relevant.” – Seth Godin

68. “Sometimes we spend more time than we should defending the old thing, instead of working to take advantage of the new thing.” – Seth Godin

69. “The challenge, it turns out, isn’t in perfecting your ability to know when to start and when to stand by. The challenge is getting into the habit of starting.” – Seth Godin


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70. “The job isn’t to catch up to the status quo; the job is to invent the status quo.” – Seth Godin


71. “The secret of leadership is simple: Do what you believe in. Paint a picture of the future. Go there. People will follow.” – Seth Godin

72. “Today, most marketers don’t notice, track, or interact with people until they are customers.” – Seth Godin

73. “We’ve greatly exaggerated the risk of sinking, without celebrating the value of swimming.” – Seth Godin

74. “You don’t have to settle. It’s a choice you get to make every day.” – Seth Godin

75. “As new forms of media develop and clutter becomes ever more intense, it’s the asset of permission that will generate profits for marketers.” – Seth Godin

76. “Being aware of your fear is smart. Overcoming it is the mark of a successful person.” – Seth Godin

77. “Dig your well before you’re thirsty.” – Seth Godin

78. “Don’t try to make a product for everybody, because that is a product for nobody.” – Seth Godin

79. “I define anxiety as experiencing failure in advance.” – Seth Godin


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80. “If you are deliberately trying to create a future that feels safe, you will wilfully ignore the future that is likely.” – Seth Godin


81. “If your organization requires success before commitment, it will never have either.” – Seth Godin

82. “It’s better to make a decision, even the wrong one, than to be in limbo.” – Seth Godin

83. “Low price is a great way to sell a commodity. That’s not marketing though, that’s efficiency.” – Seth Godin

84. “People clump together into common worldviews, and your job is to find a previously undiscovered clump and frame a story for those people.” – Seth Godin

85. “Quit or be exceptional. Average is for losers.” – Seth Godin

86. “Soon is not as good as now.” – Seth Godin

87. “The cost of being wrong is less than the cost of doing nothing.” – Seth Godin

88. “The most successful givers aren’t doing it because they’re being told to. They do it because doing it is fun. It gives them joy.” – Seth Godin

89. “The secret to being wrong isn’t to avoid being wrong! The secret is being willing to be wrong. The secret is realizing that wrong isn’t fatal.” – Seth Godin

90. “Try is the opposite of hiding.” – Seth Godin

91. “When exactly were you brainwashed into believing that the best way to earn a living is to have a job?” – Seth Godin

92. “You have everything you need to build something far bigger than yourself.” – Seth Godin



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Which are your favorite Seth Godin quotes? Leave a comment below.

Dan Western
Dan Westernhttps://wealthygorilla.com/
Dan Western is the founder of Wealthy Gorilla. Dan has been running Wealthy Gorilla and studying self-development, personal finance, and investment for the last 7 years. To this day, Wealthy Gorilla has become one of the fastest growing wealth infotainment sites in the world; with over 300 million views worldwide. Dan doesn't use personal social media anymore, so you won't be able to find him on Instagram, or Twitter.


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