Struggling to grow your startup?
Looking to start a new business?
The most daring step a businessperson can take nowadays is launching his or her own startup business.
It is a double-razor move; on one side, people who take that road can implement their own business ideas more easily; on the other side, they load a huge burden of responsibility on their back.
7 Important Points to Grow Your Startup
The whole procedure is much less stressful if you know follow a particular process in order to grow your startup properly and efficiently.
This article outlines 7 important points you need to focus on in order to grow your startup successfully.
1. Inspiring Work Environment
Employers can either send a company to heavenly heights or bury it under the business ground.
Startups rarely exceed a number of ten to fifteen workers. With that number of employees, employers should be able to pull all the strings to create an inspiring and blossoming work environment.
As the business keeps growing, new organizational features have to be introduced. At this point, dividing the employees into teams is the best way to retain the workers’ positive attitude. Those micro-structures will make them feel protected, united and cared about.
What is more, make your employees love what they do. Tell them to share their ideas. Tell them that often it is better to fail and apologize than be afraid to propose an idea and never go through with it.
At the end of the day, they are the ones who work closely with you.
“Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do.” – Steve Jobs
2. Efficient Internal Communication
Lack of information within a startup usually leads to lousy business results. A low number of employees should have a positive effect on internal communication, especially if everybody works at the same office.
More flexible work conditions, like working from home, require the usage of tools for internal communication.
Also, distributing information in the form of company newsletters and team meetings are both extremely practical and productive ways of informing employees.
When you check up on the work process of your workers, observe it from their viewpoint, do not ignore their words just because the client makes some unreasonable demands.
3. Considering A New Office Location
The third in the string of the employee-related moves to make a startup flourish is (re)analyzing the premises on which your business is situated.
Hiring a larger number a people over a shorter period of time might lead to an office crammed with people, which could cause weak business results.
“You need to focus on your business, not your office relocation. We understand this and, as such, our office removal-ists take great pride in ensuring your business experiences only minimal disruption. We will be there from the planning stages through to your staff settling into their new location – we can even help you put your desks back together.”
When you ponder the question of office relocation for your startup, be sure to go through the 7-point golden checklist: neighborhood, lease, infrastructure, office furniture and equipment, square footage, workflow design, and office atmosphere.
4. Choosing the Right Aims
Whether or not a startup is going to be successful does not only depend on internal factors. The way a startup forms itself as a brand will have a massive effect on its future. Every startup owner needs to know his targets.
Even in a specific field of work, such as developing smartphone apps, there has to be strict differentiation of work duties.
Those whose business road is too wide often end up in a ditch by the road. Knowing what lies at the core of your business objectives will help you stay within the scope of those goals.
Otherwise, you will roam and wander and at the end fail to achieve your objectives.
5. Customer Experience
Working hard will not produce satisfying results if there are no reference points. What is crucial for every startup is the feedback from the users of their services. Was the communication with the customer support team successful?
How satisfied are your customers with the latest products?
Getting answers to those questions is essential for creating current and future business strategies. Even the most perfect products in the world will fail if they are not user-friendly or do not have proper customer support.
Here are some of the greatest flops in the business history. So, to dodge such outcomes, ask your customers for their opinion.
6. Discover the Benefits of Outsourcing
Rookies in the business world should take great care of every single cent they spend.
The most efficient way for making a significant saving is keeping the number of people on your payroll as low as possible.
A startup owner should not bother with anything that can be outsourced. For instance, another company, instead of paying an accountant team all year long, can do accounting services.
The same goes for cleaning or any other services.
What is still controversial is whether you should outsource the development of your product or do it in-house. Mobile Product Strategy Consultant and Co-Founder of Arkenea, Rahul Varshneya, discusses four questions that will help you make this decision.
7. Social Media Marketing
The best way to reach your audience are most certainly social media. No matter if your is pushing your company, a specific product or your services.
What makes this a big YES is the cost-effectiveness of the process. There are several platforms that can help you and here are some according to their cost, from the cheapest to somewhat more expensive ones: Hoot-suite, $99 Social, and Hub-spot.
Once you’ve figured out the platform, choose the most appropriate social media, depending on the content you would like to get across. For instance, if you are going with Facebook, be sure you have a great visual content. Also, brand yourself.
People want someone they can relate to, not a marketing campaign with no one to back it. There are many shortcomings startups overlook, so do your research.
Covering all the vital spots of a startup in an efficient way will bring positive results and the comfort of running a successful business. In the business world it’s often now or never. Don’t let your startup fall behind.
Be the gorilla that fights.