2017 is fast approaching;
It’s time to analyze how much progress you’ve really made this year in your business. If the answer is “not that much”, then it’s time to start accelerating your growth!
There are many strategies to help your online business thrive in 2017. We’ll take a look at several that will help you reach your goals next year.
25 Strategies to Help Your Online Business Thrive in 2017
I’ve produced this awesome article on the 25 strategies that can seriously make a difference to the success of your online business next year. There’s a strategy here to tackle every area of your business.
Have a read:
1. Developing a Cutting-Edge Website That Can Increase Profits
An entrepreneur should create a website that features images of products, posts that describe the benefits of the company’s services, contact information, step-by-step guides that help customers to use the company’s products and information that is related to discounts.
Likewise, you may allow customers to create accounts on the site, and consequently, a patron will be able to determine the status of each order, save information, develop a list of preferences and create a profile.
2. Encouraging Clients to Add Testimonials
Several reports have shown that more than 82 percent of customers may be affected by reviews of available products.
In order to increase the number of reviews that your website contains, you can provide a free product or a discount for clients who post testimonials.
3. Use Subcontractors
You may also select subcontractors who can offer services that are related to marketing, repairing products, consulting, translating and the development of new products.
Furthermore, various analyses have shown that subcontractors may reduce the costs of a small business by at least 35 percent.
Upwork is a great place to find contractors that do great work at affordable prices.
4. Predicting the Profits That a Company May Generate
You should create a predictive model that will indicate the company’s monthly profits during the entire year, and you can list factors that may affect sales, revenue and the number of products that clients might return.
You may also calculate the net profit that each sale could produce and predict the number of sales that every marketing strategy may provide.
5. Offering Brochures For Enhanced Marketing
If your company sells products locally, you can deliver brochures to individuals who live within 10 miles of the business, and you should give several brochures to each existing customer and encourage every patron to share the fliers with friends.
Each brochure can feature the company’s contact information, a voucher that offers a one-time discount for a new client, pictures of the company’s products and positive reviews.
6. Engaging Customers Who Frequently Use the Social Media Networks
Once you’ve created a social media profile, you may post updates that are related to new products, studies that illustrate the benefits of the company’s services and changes that affect prices.
You can also let customers add reviews, and you may frequently create contests that allow clients to win free products. If a customer posts a question on the page, you should offer a response within 24 hours.
7. Adding a Company’s Information to Google Places
When an entrepreneur creates a listing on Google Places, the company’s advertisement will allow visitors to view testimonials, pictures of the business, the company’s address and the phone number of the business.
According to several analyses, Google Places can increase a company’s profits by more than 35 percent.
8. Creating Videos
You should develop numerous videos that help customers to effectively utilize products and services that the company offers. Each clip can also show real buyers who describe the products and a personal message from the business owner.
Likewise, the videos may feature the URL of the company’s site, the phone number of the business and a list of products that might interest the potential customers.
9. Determining the Costs of Shipping
You can install a software program that lets buyers calculate the expenses that are associated with shipping products, and the tool will typically provide at least five options and allow a customer to choose among three carriers.
Various reports have indicated that the calculators can boost the conversion rates of some webpages by more than 15 percent.
10. The Effects of Promotional Codes
You may provide coupon codes that offer a discount of 10 percent, and multiple analyses have shown that a small discount could increase a company’s monthly sales by approximately 17 percent.
Furthermore, you should offer additional discounts for customers who place especially large orders or make numerous purchases during each week.
11. Choosing Keyword Phrases
A business owner may determine the amount of traffic that certain keyword phrases can provide, the average cost of ads that are associated with every phrase and the number of users who enter each keyword into Google’s search box.
When the entrepreneur is creating a website, the business owner can place highly relevant phrases in the headline of each page and integrate the keywords into the anchor texts of incoming links.
12. Calculating Monthly Expenses
You may create a detailed list of expenses and predict the costs of inventory. You should also add the name of each business that offers necessary services and include a list of features underneath every company’s name.
This strategy helps an entrepreneur to remember warranties that service providers might offer, discounts, companies that offer excellent customer service and auxiliary services that some businesses provide.
13. Enhancing the Website
If you want to increase the rankings of your company’s site, you should consistently add new posts to the website, create a site map, place numerous internal links on each page and add the site’s URL to local directories.
You may also determine the keyword density of each article, and every post should have a keyword density of 1 percent to 4 percent.
14. Creating Backlinks
You can place incoming links on other websites, and most links should be positioned in the upper sections of pages because Google’s bot adds value to links that are situated at the top of each webpage.
Moreover, you can install software that specifies the domains that are providing backlinks and the rankings of each website that has an incoming link.
15. Selecting Software That Will Provide Statistics
When managing your company’s website, you may install software programs that specify the profits that each landing page provides, the number of pages that a guest visits, the average price of orders and the websites that are offering traffic.
Additionally, the analytics may indicate the percentage of guests who refer other customers to the company and the total profits that each patron has generated.
16. Dealing With Returned Products
You should create a policy that only allows a customer to return items within 30 days of a purchase, and when a company specifically guarantees each patron’s satisfaction, a business can sometimes increase monthly sales by approximately 14 percent.
If your company’s products come with warranties, you should create a post that evaluates the duration of each guarantee and any actions that could void the warranties. You can also add software that will calculate the percentage of products that customers may return and the monthly costs of refunds.
Nowadays, there is even software that will somewhat automate this process for customers.
17. Offering Excellent Customer Service
This one is very important. Pay attention.
A proprietor should establish a hotline for customers and install software that allows visitors to chat with experienced representatives.
Likewise, an entrepreneur can develop a list of frequently asked questions, and the business should let customers create accounts that will allow the patrons to view old messages from customer service representatives.
18. Protecting the Company’s Trademarks and Patents
If your business owns patents and copyrights, you should consistently evaluate the use of protected designs, and you can create a list that indicates the websites that contain the copyrighted information and the names of companies that are utilizing the patented designs.
Experienced marketers may also calculate monetary losses that the unauthorized use of trademarks could cause.
19. Determining the Interests of Potential Customers
You should distribute online surveys that analyze the prices that clients would prefer, products that the customers like, the hobbies that patrons enjoy and the locations of clients.
Several analyses have shown that the surveys can increase a company’s profits by more than 29 percent.
The questionnaires may also augment the average amount of purchases that clients make.
20. Evaluating the Strategies of Competing Businesses
An entrepreneur can analyze the marketing strategies that competitors use, innovations that other businesses developed, the discounts that competing companies offer and webpages that contain backlinks for the websites of competitors.
Furthermore, a proprietor may utilize software that will indicate the traffic that each competitor’s site receives and the positions of the company’s webpages in the search results.
21. Providing Distinctive Products
A business can allow clients to customize products and services, and if a company sells items, patrons should be able to modify the sizes, the specific designs, the accessories and the logos that can be added to products.
An entrepreneur can also install a software program that will automatically alter the price of each item when a customer modifies the custom products.
22. Managing Paid Advertisements
By utilizing pay-per-click advertising, you will be able to select the websites that will contain your company’s ads, determine the geographic regions of guests who view the advertisements, analyze the conversion rate of each ad and calculate the daily profits that every advertisement produces.
You can also bid on paid ads that contain specific keywords and may select the exact positions of the advertisements.
23. Partnering With Charitable Organizations
Once you’ve established partnerships with philanthropic organizations, you can allow customers to provide donations when they complete purchases, and you will be able to place the charitable organization’s logo on packages and custom products.
Various analyses have shown that this strategy can substantially boost a company’s sales and may augment the percentage of customers who post positive reviews of a business.
24. Creating Long-Term Goals
Before January 2017, you may develop a list of goals that you should achieve during the next year. The document could indicate the financial cost of each milestone, necessary activities that the business owner must complete and rewards that every achievement may provide.
You can also add a list of obstacles that the business must overcome before the entrepreneur reaches each goal.
25. Preparing to Invest Money
You should create a catalog of services that may improve your company’s performance, and you can specify the price of each service, the potential effects of every investment and the monthly expenses that each service could reduce.
You may also develop descriptions of new technology that could improve sales and boost the overall satisfaction of customers. Subsequently, you should calculate the total amount of money that you will invest in your company during 2017.
There are several companies and resources that help invest money for you. It’s just a matter of picking one that’s right for your business.
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