2017 is fast approaching;
It’s time to analyze how much progress you’ve really made this year in your business. If the answer is “not that much”, then it’s time to start accelerating your growth!
There are many strategies to help your online business thrive in 2017. We’ll take a look at several that will help you reach your goals next year.
25 Strategies to Help Your Online Business Thrive in 2017
I’ve produced this awesome article on the 25 strategies that can seriously make a difference to the success of your online business next year. There’s a strategy here to tackle every area of your business.
Have a read:
1. Developing a Cutting-Edge Website That Can Increase Profits
An entrepreneur should create a website that features images of products, posts that describe the benefits of the company’s services, contact information, step-by-step guides that help customers to use the company’s products and information that is related to discounts.
Likewise, you may allow customers to create accounts on the site, and consequently, a patron will be able to determine the status of each order, save information, develop a list of preferences and create a profile.
2. Encouraging Clients to Add Testimonials
Several reports have shown that more than 82 percent of customers may be affected by reviews of available products.
In order to increase the number of reviews that your website contains, you can provide a free product or a discount for clients who post testimonials.
3. Use Subcontractors
You may also select subcontractors who can offer services that are related to marketing, repairing products, consulting, translating and the development of new products.
Furthermore, various analyses have shown that subcontractors may reduce the costs of a small business by at least 35 percent.
Upwork is a great place to find contractors that do great work at affordable prices.
4. Predicting the Profits That a Company May Generate
You should create a predictive model that will indicate the company’s monthly profits during the entire year, and you can list factors that may affect sales, revenue and the number of products that clients might return.
You may also calculate the net profit that each sale could produce and predict the number of sales that every marketing strategy may provide.
5. Offering Brochures For Enhanced Marketing
If your company sells products locally, you can deliver brochures to individuals who live within 10 miles of the business, and you should give several brochures to each existing customer and encourage every patron to share the fliers with friends.
Each brochure can feature the company’s contact information, a voucher that offers a one-time discount for a new client, pictures of the company’s products and positive reviews.
6. Engaging Customers Who Frequently Use the Social Media Networks
Once you’ve created a social media profile, you may post updates that are related to new products, studies that illustrate the benefits of the company’s services and changes that affect prices.
You can also let customers add reviews, and you may frequently create contests that allow clients to win free products. If a customer posts a question on the page, you should offer a response within 24 hours.
7. Adding a Company’s Information to Google Places
When an entrepreneur creates a listing on Google Places, the company’s advertisement will allow visitors to view testimonials, pictures of the business, the company’s address and the phone number of the business.
According to several analyses, Google Places can increase a company’s profits by more than 35 percent.
8. Creating Videos
You should develop numerous videos that help customers to effectively utilize products and services that the company offers. Each clip can also show real buyers who describe the products and a personal message from the business owner.
Likewise, the videos may feature the URL of the company’s site, the phone number of the business and a list of products that might interest the potential customers.
9. Determining the Costs of Shipping
You can install a software program that lets buyers calculate the expenses that are associated with shipping products, and the tool will typically provide at least five options and allow a customer to choose among three carriers.
Various reports have indicated that the calculators can boost the conversion rates of some webpages by more than 15 percent.
10. The Effects of Promotional Codes
You may provide coupon codes that offer a discount of 10 percent, and multiple analyses have shown that a small discount could increase a company’s monthly sales by approximately 17 percent.
Furthermore, you should offer additional discounts for customers who place especially large orders or make numerous purchases during each week.
11. Choosing Keyword Phrases
A business owner may determine the amount of traffic that certain keyword phrases can provide, the average cost of ads that are associated with every phrase and the number of users who enter each keyword into Google’s search box.
When the entrepreneur is creating a website, the business owner can place highly relevant phrases in the headline of each page and integrate the keywords into the anchor texts of incoming links.
12. Calculating Monthly Expenses
You may create a detailed list of expenses and predict the costs of inventory. You should also add the name of each business that offers necessary services and include a list of features underneath every company’s name.
This strategy helps an entrepreneur to remember warranties that service providers might offer, discounts, companies that offer excellent customer service and auxiliary services that some businesses provide.
13. Enhancing the Website
If you want to increase the rankings of your company’s site, you should consistently add new posts to the website, create a site map, place numerous internal links on each page and add the site’s URL to local directories.
You may also determine the keyword density of each article, and every post should have a keyword density of 1 percent to 4 percent.
14. Creating Backlinks
You can place incoming links on other websites, and most links should be positioned in the upper sections of pages because Google’s bot adds value to links that are situated at the top of each webpage.
Moreover, you can install software that specifies the domains that are providing backlinks and the rankings of each website that has an incoming link.
15. Selecting Software That Will Provide Statistics
When managing your company’s website, you may install software programs that specify the profits that each landing page provides, the number of pages that a guest visits, the average price of orders and the websites that are offering traffic.
Additionally, the analytics may indicate the percentage of guests who refer other customers to the company and the total profits that each patron has generated.
16. Dealing With Returned Products
You should create a policy that only allows a customer to return items within 30 days of a purchase, and when a company specifically guarantees each patron’s satisfaction, a business can sometimes increase monthly sales by approximately 14 percent.
If your company’s products come with warranties, you should create a post that evaluates the duration of each guarantee and any actions that could void the warranties. You can also add software that will calculate the percentage of products that customers may return and the monthly costs of refunds.
Nowadays, there is even software that will somewhat automate this process for customers.
17. Offering Excellent Customer Service
This one is very important. Pay attention.
A proprietor should establish a hotline for customers and install software that allows visitors to chat with experienced representatives.
Likewise, an entrepreneur can develop a list of frequently asked questions, and the business should let customers create accounts that will allow the patrons to view old messages from customer service representatives.
18. Protecting the Company’s Trademarks and Patents
If your business owns patents and copyrights, you should consistently evaluate the use of protected designs, and you can create a list that indicates the websites that contain the copyrighted information and the names of companies that are utilizing the patented designs.
Experienced marketers may also calculate monetary losses that the unauthorized use of trademarks could cause.
19. Determining the Interests of Potential Customers
You should distribute online surveys that analyze the prices that clients would prefer, products that the customers like, the hobbies that patrons enjoy and the locations of clients.
Several analyses have shown that the surveys can increase a company’s profits by more than 29 percent.
The questionnaires may also augment the average amount of purchases that clients make.
20. Evaluating the Strategies of Competing Businesses
An entrepreneur can analyze the marketing strategies that competitors use, innovations that other businesses developed, the discounts that competing companies offer and webpages that contain backlinks for the websites of competitors.
Furthermore, a proprietor may utilize software that will indicate the traffic that each competitor’s site receives and the positions of the company’s webpages in the search results.
21. Providing Distinctive Products
A business can allow clients to customize products and services, and if a company sells items, patrons should be able to modify the sizes, the specific designs, the accessories and the logos that can be added to products.
An entrepreneur can also install a software program that will automatically alter the price of each item when a customer modifies the custom products.
22. Managing Paid Advertisements
By utilizing pay-per-click advertising, you will be able to select the websites that will contain your company’s ads, determine the geographic regions of guests who view the advertisements, analyze the conversion rate of each ad and calculate the daily profits that every advertisement produces.
You can also bid on paid ads that contain specific keywords and may select the exact positions of the advertisements.
23. Partnering With Charitable Organizations
Once you’ve established partnerships with philanthropic organizations, you can allow customers to provide donations when they complete purchases, and you will be able to place the charitable organization’s logo on packages and custom products.
Various analyses have shown that this strategy can substantially boost a company’s sales and may augment the percentage of customers who post positive reviews of a business.
24. Creating Long-Term Goals
Before January 2017, you may develop a list of goals that you should achieve during the next year. The document could indicate the financial cost of each milestone, necessary activities that the business owner must complete and rewards that every achievement may provide.
You can also add a list of obstacles that the business must overcome before the entrepreneur reaches each goal.
25. Preparing to Invest Money
You should create a catalog of services that may improve your company’s performance, and you can specify the price of each service, the potential effects of every investment and the monthly expenses that each service could reduce.
You may also develop descriptions of new technology that could improve sales and boost the overall satisfaction of customers. Subsequently, you should calculate the total amount of money that you will invest in your company during 2017.
There are several companies and resources that help invest money for you. It’s just a matter of picking one that’s right for your business.
Other Resources Used
Can You use a Credit Card to Start a Business?
It’s not unusual to think about credit cards when it comes to setting up a new business;
They’re a quick, easy way to get money and can be paid back at a reasonable rate when you may not quite have the cash flow.
It’s a move that’s being made more and more often as banks make it more difficult to take business loans. It’s now thought that the majority of small businesses use credit cards to help finance their business. And with good reason too.
One of the main reasons is that most people looking to start up a business won’t necessarily have business credit meaning a loan is out of the question.
This means that people turn to their personal credit cards to get things off the ground. While this isn’t a bad move, in fact, you can earn some pretty hefty rewards by doing this. You will be personally liable for any debts that may amount.
How to Get Great Deals on Credit Cards
However, you can get some good deals with credit cards.
There are a number of sign-up bonuses available with certain credit card companies; while you’ll also pick up things such as air miles. Which may come in handy for your business further down the line.
Tons of companies are now offering this. So for many who are looking to fund a business, it makes perfect sense to look towards a personal credit card. You can find more out by visiting a card’s website and is becoming one of the first port of calls for start-ups these days.
That’s because it’s so hard to find capital. If you’re new to business, it’s unlikely you’re going to qualify for a bank loan, so a credit card at least offers some form of protection.
One major thing to do if starting up a business is first finding a credit card with the lowest possible interest available. If a person has generally gone through life with good credit, it stands to reason that a good interest rate will be negotiable.
This is ultimately vital because, while a personal credit card can be great for starting a business, it can also affect your life. A large sum of money on a credit card may damage credit scores and even if bills are paid on time, it can stop the acceptance of mortgages or other loans.
That’s why it’s key to get the best possible deal, and only fund a business with credit cards if in a good position to do so.
Ultimately, if you need to get your business off the ground though, it’s going to be by any means necessary.
While a bank loan may be a better option or things such as crowdfunding or investors; if none of these options are available, there’s no reason why your great idea for a business should suffer.
If it’s ultimately going to make money in the long run, using a personal credit card to fund a start-up is a generally accepted way of going about it.
It has its perks and you can pay the balance back over time, just as you would any other loan or money lending. It could be just the sort of small investment needed…
The Jet Set: How to Make Money from Your Travelling
There’s something widely appealing about just packing everything up and jetting off into the sunset. Leaving the job behind, the rent, the utility bills and exploring what the world has to offer. One problem, money.
It’s one of the main things holding people back from exploring the world for six months, and it really doesn’t need to. More people than ever before are making money as they go, and that doesn’t necessarily mean just getting behind a bar a few nights a week either.
We’re talking digital, laptop in on your lap, mojito in your hand, overlooking the beach.
How to Make Money from Your Traveling
So, don’t let the thought of money ruin the chance to travel the globe, take one of these pretty simple steps and make your dream a reality. Your boarding pass awaits…
1. Work Freelance
One of the most common ways to make money while on your travels is to simply work freelance. So many jobs these days lend themselves to working remotely, while you may also be able to transport your business to all corners of the world.
Careers such as graphic design, writing, even consultancy jobs can be done electronically, while the likes of Skype, email, and Whatsapp make communication available instantly.
Most jobs will allow you to work on the go in at least some aspect. You can fit your earnings around your rest days traveling, while if you’re a creative and make arts and crafts, you can spend your downtime building and making, and spend the weekends selling at local markets and craft fairs.
Markets all over the world are generally open to welcoming new stalls, particularly if you’re offering something different to the usual, and you can make some serious money.
Setting up a stall at markets popular with tourists is usually a good way of making money, so it’s worth searching for your local market once in a town.
You can then pack up and move on to the next one during your travels.
2. Spend Wisely
Of course, to make and save money you also have to spend wisely. Most of us would rely on a credit card while traveling, so get one where you can maximize your rewards.
There are dozens of cards out there tailored towards travel, so make sure you check out a rewards calculator to estimate how much you can likely earn from a card.
Ensuring you can pay the money back is key though, so it is worth combining this method of making money with one of the others on this blog. Earning air miles will certainly enable you to save money on any flights you might take further down the line on your travels.
3. Create A Blog
There are tons of fantastic travel blogs out there which offer fun and informative information on where they are in the world. Think you can do better? Then start a blog and see for yourself.
There’s money to be made from blogging, with businesses often keen to feature. You may not be offered money, but rather a product, which will at least save you money further down the line when needing to buy the items in question.
Advertising and promotions can make you serious money, all from telling people exactly what you’re up to in the world. It’s easier said than done though. Monetising a blog requires hard work, persistence, and regular posting – again, easier said than done!
Success won’t happen overnight, so it’s important to start working on a travel blog well in advance of heading out on your adventures. What’s more, if you can find a niche and make your blog stand out, even better.
4. Sell Your Snaps
If you’re snap happy when away from home, you may be able to make some money from them. There are dozens of sites on the market that will give you commission for photos you submit that sell.
For example, Alamy allows users to upload photos to the site and if anyone, or any business, was to purchase the photo you’d earn 50% commission. Likewise, sites such as Fotolia, Bigstock, and Shutterstock will also give you a commission for any photos sold via their sites.
It’s becoming more and more popular for business to use images like this instead of regular stock photos, as they’re a little more personal and give consumers a consumer side of the coin.
In some cases, a business may then contact you directly having seen your photos and commission you to do some work independently, then the big bucks really come rolling in.
5. Teach the Language
One of your greatest assets is your language and many countries are crying out for teachers of English as a foreign language.
If you’re planning on spending a significant amount of time in a country, you can organize to become a teacher and make money while you discover a whole new world.
So many people have found teaching the English language fulfilling while traveling, whether that be one on one tutoring or to entire classrooms.
Before you head off traveling, you’ll need to get an accreditation and of course, the sooner you research where you can teach, the more likely you are of getting a position. You can make some good money from this, although there are also other avenues you can take when it comes to teaching.
If you’re particularly sporty, you can take your knowledge to other parts of the world and teach youngsters how to play various sports.
Soccer is naturally one of the more popular coaching roles, and many who have played the game as a youth themselves will take up this in the likes of China, USA, and African nations.
Other teaching opportunities include art, computing and specific trades such as building, plumbing, accounting and more. Essentially, if you’re trained in a particular area which would benefit other parts of the world, there may be opportunities to teach it.
6 Mistake to Avoid When Launching An Email Marketing Campaign
When it comes to launching an email marketing campaign, there are loads of potential pitfalls to watch out for. Unfortunately, the vast majority of us simply have to learn by a process of trial and error and hope that the mistakes we make don’t prove to be too disastrous.
Luckily for you, we’ve compiled some of the most common errors made by those piecing together an email marketing campaign – take a look at where so many people fall down, and try to avoid making these mistakes in your own efforts!
1. Failure to Identify an Audience
This is a mistake made all too often in the world of marketing in general. No matter what it is that you’re promoting – be it a product, an event, a course, or anything else whatsoever – there must be a target audience in mind.
The demographic you’re aiming for should inform pretty much every aspect of the marketing campaign, and it’s something you’ll have to keep in mind from the first draft all the way through to the completed product.
When you’re putting together your marketing campaign, think carefully about who you’re targeting. How old are they? What’s their income? What are their hobbies – all of these sorts of questions (and a whole lot more besides) should be constantly at the forefront of your mind?
Once you’ve identified your audience, you can tailor your content to suit the demographic. This means adopting the right tone of voice, utilizing appropriate imagery, color schemes, and much, much more.
Failure to identify an audience will mean that your campaign will lack structure and direction, and probably won’t end up striking a chord with your ideal customers or recipients… so think carefully, do your research, and get it right!
2. Incorrect Grammar & Spell Check
Nowadays, it is hard to imagine how you can miss a grammar mistake, having so much correction tools. Grammarly is a good example of this field instant improvement.
But, honestly, it’s really naive to think that apps and tools can polish up your letter so qualitative as the professional writers could make.
Lots of young entrepreneurs and business newbies used to hesitate with their written letters proofreading (or rewriting) by experts, without taking into consideration the fact, that these services make a huge difference.
When it comes to e-mail marketing, being creative sometimes is not enough. And remember, if you think that your primary letter is perfect, it is the first sign that you extremely need it to be revised by professional.
3. Making Your Message Too Impersonal
Another common error when it comes to a marketing campaign is all about the tone and wording you use in your messages. Nobody likes to feel as though they are being spammed by online junk mail, which simply flies into their inbox and doesn’t speak directly to the recipient.
Conversely, personalized, customized and tailored content pretty much always delivers far more effective and positive results… so you should absolutely be bearing this in mind when working on your campaign.
There are plenty of tools you can use to make sure your emails utilize the name of the recipient you’re targeting, and this can make a significant difference to how the mail is received (and whether it gets opened at all or tossed into the trash folder).
Also, small customization techniques such as setting up separate mailing lists for potential customers from different regions, backgrounds, or age brackets also leads to higher conversion rates, too.
4. Being Too Clever
When it comes to launching a successful email marketing campaign, often less really is more. Make sure your pages are clean, concise, and not overloaded with data, images, or things like unnecessary videos.
The main reason for this is that today’s web users prefer uncluttered spaces which allow a message to come across clearly, and people have only a tiny fraction of the patience they once had for loading times.
Even a lag of a couple of seconds is more than enough to get the average web user to lose patience and click that ‘back’ button, so keep your campaign simple, speedy, and easy to receive.
5. Not Being Creative Enough
On the flip side of the previous point, it’s all well and good keeping things simple, but unless your campaign stands out from the crowd, it’s not going to make the impact you want.
There are tens of thousands of campaigns doing the rounds at any given time, and if you want your potential customers to sit up and take notice, you’re going to have to think a bit outside the box.
This could be as simple as coming up with a memorable tagline or kicking off your email with an image that will stick in the recipient’s mind.
Get your creative team to work on something which immediately grabs the attention, and keep honing the imaginative aspect of your campaign until you get it right.
6. Lack of a Follow Up
Gaining new customers and a wider clientele is the entire reason you’re running an email marketing campaign.
As such, when the responses started flooding in, make sure you have systems in place to deal with them efficiently and with the same tone and warmth, you established in the initial contact.
A good follow-up is vital for your conversion rates, so don’t miss the opportunity to make it all worth your while.
Here’s a quick recap on the mistakes to avoid when launching an email marketing campaign:
- Failure to identify an audience
- Incorrect grammar & spell check
- Making your message too impersonal
- Being too clever
- Not being creative enough
- Lack of a follow up
Have anything to add to this article? Leave a comment below.
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